Top 5 Must-Have Features in A Wholesale SMS Platform
The telecom industry has risen to a major commercial sector in the past decade and is still evolving with the growing technology. SMS or Short Messaging Services is an integral component of communication today. Not only does this communication system aid in social interaction, but it also has a significant impact on businesses and trade.
Since the traffic on this communication system is considerably huge, the industry requires evolving technology and strategies to manage this traffic. One of the most effective ideas here is a wholesale SMS platform that can provide a common base for operators and carriers across the globe. This article discusses the five features that a good wholesale SMS platform must have.
The Top 5 Features You Must Look for In A Wholesale SMS Platform are -
1.Advanced Routing and API Integration
Since routing is crucial to SMS platforms, your platform should include features like real-time routing, re-routing, LCR-based route selection, and auto reconnection to ease the experience for users. Additionally, having API integration would help in managing bulk traffic on SMS platforms effectively.
2.Targeting And Analytics
Your platform should include advanced features like financial targeting and real-time analytics on the performance. You should be able to track the profit across different locations and vendors.
3.Content Security And Management
Since issues of spam messages, data breaches, and hacking are all common in the telecom industry, your platform should provide the features of effective content management and high security. You can employ tools like app-based 2FA security and blacklisting and whitelisting IPs for this.
4.Effective Protocol Conversions
To promote message transfer conveniently, a wholesale SMS platform must support different protocol processing like HTTP, SMPP and Auto Protocol Switching. You need to have a reliable protocol conversion system that supports the conversion of HTTP to SMPP.
5.Auto Invoicing Feature
Finally, you should not underestimate the effect of the auto-invoicing feature on your wholesale SMS platform. Without an auto invoicing facility that supports multiple currency support, you will have a hard time surviving in the market.
In short, to stay ahead of the rising competition in this sector, wholesale SMS brands need to include these quality features on their platform. So, if you are searching for the top VAS solutions for your business, TeleOSS is the best SMS solutions service provider to turn to. They provide a great range of services like SMS gateway software solutions, SMS router and controller software solutions, SMS Hub solutions and many more.