Top Four Important Questions of SMS Industry Answered Based on Customer Queries
If you have ever researched about the SMS open rate then let us know tell you that it is 98%
This means that out of thousands and millions of messages sent every hour, almost 100% of the text messages are opened by the mobile users. It does not require internet or special app to be downloaded as well as the network dependency is pretty much low. Moreover, SMS texting has been observed to bring better results than cold calling or bulk emailing for marketing activities. However, in the age of 2019, there are certain businesses who are still looking for certain answers related to SMS texting and using SMS for marketing their products and services.
So based on the customer queries here are some of the frequently asked questions which we have listed below for reference:
How Does SMS Marketing Work?
SMS marketing is pretty simple and easy to deploy solution which can be implemented using SMS gateways, SMS packages and database on which the messages need to be sent. Just like one mobile user sending text message to another mobile user, the SMS gateway solution is designed to send text messages simultaneously to multiple group of mobile users across different mobile networks.
There are different types of messaging options like Long Code, Short Code, Text Messages, MMS, etc. which can be used to communicate with the users. So companies like banks, healthcare, pharmaceutical, schools, ecommerce portals, etc. can use SMS text messages to send instant communication to their customers using SMS Gateways.
How to receive response over SMS?
With the evolution of SMS gateways and SMS technology, the best thing that has enabled enterprises to implement is automated workflow management. Companies can choose short message like Text ‘START’ at 9999 to initiate lead generation on specific code.
This will be sent to the designated sales team which will approach the customer. Further the response can be automatically sent to customers through the same short code in revert. This is just one example while there are several automated work flow that can be defined to reduce the manual processes in any organization.
What is SMS reseller and SMS wholesale business?
With the increasing SMS volume across the world, there are different layers of business evolved in the market. SMS wholesalers are businesses which have infrastructure to cater large volume of global SMS and quota of volume through whom SMS resellers purchase. The SMS resellers further offer SMS volume to enterprises and businesses to promote their business.
If you are planning to start a SMS reseller or SMS wholesale business then the primary infrastructure that you would need is a robust SMS gateway solution. Choosing rental models becomes costlier with the increasing volume of SMS so purchase a SMS gateway product is recommended as it can be customized as per your business requirements.
What can be sent in SMS text messages?
As the name suggests, Short Messaging Service (SMS) can consist of numbers, URLs, Short Codes or phone numbers to reach your business. One can design the message in such a way to announce their promotional offers, bonus campaign or discounts for faster business generation.
The standard length of SMS is 160 characters but using appropriate solution for sending bulk SMS, one can combine two SMS and send as single messages smartly. Moreover, SMS can be modified as per the business requirements for managing business workflow, bulk messaging or promotions.
These are some of the common questions that we have received from our customers. IF you have you have any other query regarding the SMS industry, solutions or process then keep us posted.