With the evolving technology, the communication platforms like mobile, SMS, voice, and data have also largely been touched by the evolution. In the competitive telecom market, it is very important to keep on innovating with the latest technology, solutions and applications to offer enhanced services. SMS solution is one of the prominent communication platforms in the market utilized by all types of enterprises and business to promote and communicate with their customers. Some use it for promotion while some use it for alerting or notifying their customers.
Majorly there are two types SMS gateways in the market which is used for different purposes. SMS gateways used for promoting, advertising or promoting solutions and services are known as Bulk SMS gateways. Similarly, SMS gateways which are used for alerting, notifying, generating OTP or informing customers about specific events, are known as Transactional SMS Gateways. There are many benefits of using transactional SMS gateway. But there are also certain myths in the market regarding transactional SMS gateways. In order to remove the clouds of confusion, we have listed the top 5 myths of transactional SMS gateways.
5. Fixed SMS Templates
Transactional SMS come with template based messaging format by which SMS providers have the flexibility to create the template of their choice and as per the business requirements. There is no limit to create the template so you can ‘n’ number of templates as per choice.
4. Messaging DND numbers
It is a fact that transactional SMS gateway allows you to send SMS to even DND numbers. People considering it as an option to load promotional messages to such numbers can penalised. As per the rules and regulations defined by the government bodies, non-promotional and transactional messages can be sent anytime 24×7, but promotional messages can be sent only during 9:00 AM to 9:00 PM.
3. Not for urgent SMS
The common notion among the people is that transactional SMS cannot be used for large amount of urgent SMS. This is a myth and in fact you can use transaction SMS gateways to set the frequency and volume to send focused messages to right audience.
2. Cannot be customized
Most of the bulk SMS service providers, SMS resellers, and SMS wholesalers feel that the transactional SMS cannot be customized as per their business requirements. Whether you are already using any SMS gateway or planning to deploy, you can check out TeleOSS Transactional SMS Gateway which offers customized features as per your business needs.
1. Lack of reporting
For those who feel that transactional SMS gateway have lack of reporting they need to understand these types of gateways are majorly used by Banking and Finance segments. The BFSI segments which provide daily updates and alerts about finance need highest level of accuracy and real time reporting to keep its customers based updated about the fluctuation in the market. Sending urgent notification using transaction is common trend in the market across the globe.
If you need more information regarding the transactional SMS gateway or bulk SMS gateway solution then contact us at firstname.lastname@example.org