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What Every Business Should Know About A2P SMS

What Every Business Should Know About A2P SMS
2 Oct
2019

What Every Business Should Know About A2P SMS

Posted by TeleOSS

I am pretty sure you have received them. SMS messages that are sent by your doctor, bank, employer, school, or even your network provider. They are usually quick alerts of scheduled appointments or account balances. But in actuality, they can be much more than that.

Recently, Infoholic Research published its study on the worldwide A2P SMS market, A2P SMS Market - Global Market Drivers, trends, opportunities and forecasts, 2016-2022. It is said in the report that by 2020, there’ll be 4.6 billion unique mobile subscribers all over the world. And it has been predicted that the A2P SMS market will grow at 5.7% CAGR from 2016-2022.

The report does go on to credit the growth of mobile subscriber base, cost-effectiveness and the fact that SMS does not need the Internet as the main driving force for the increase. But there's another reason.

Everybody Can Use It

Almost all businesses or organizations can use it. It is actually very hard to find one that does not use it. Below is a list of the various business segments, the Infoholic report includes:

  1. IT & telecom

  2. Transport Logistics

  3. Retail

  4. Government

  5. Education

  6. Media

  7. Entertainment

  8. Travel

  9. Utilities

  10. Healthcare

  11. BFSI (Banking, Financial Services, and Insurance)

What else?

How do these businesses use SMS messaging? They actually integrate them into their applications such as:

  1. Customer Relationship Management (CRM) – purchase confirmations, appointment reminders, follow-up surveys, etc.

  2. Interactive services – voting, contests, charity donations, etc.

  3. Query and search-based services – contact information, bank balances, due dates

  4. If your organization or business or falls into any of the above-mentioned categories, or uses any of those applications, then you could benefit from using A2P SMS – and so are your customers.

Using An API

Transparency Market Research also conducted a study on the worldwide A2P SMS market. They said, “A2P messages are convenient and easy to use with the introduction of advanced platforms integrated with APIs and messaging gateways. These platforms and gateways simplify the process of sending A2P SMS.”

The fast sms API was created to be just that: convenient and easy to use.

Rather than being forced into using just one type of programming language, we support the most popular choices on the web today:

  1. XML

  2. HTTP

  3. .NET

  4. PHP

We offer a free SDK for users of PHP and .NET which is accessible through our developer support center. XML and HTTP users will also find all the code examples and documentation there too. All the developer information is there for you to review, but to test it out, you will need a free account.

Speaking of testing, we do have an API sandbox you can play in to see how it works (You will need your token from your free account to use it). Why won’t try it out today?

A2P SMS Without The Use of An API

Certainly, it is not everyone that likes to code or has the plan to build an interface on their application. If that is you, do not fret, we have got you another solution. Certainly, it is not everyone that likes to code or has the plan to build an interface on their application. If that is you, do not fret, we have got you another solution.

If there is an application you have that already interfaces with email via SMTP, you can always use it in sending SMS messages. It is as simple as just following our email template. Any emails sent to us using the template will be received, converted into an SMS and forwarded alongside the usual routes. You will surely get all the high deliverability, reliability, open and read rates without going ahead to code anything new. It is true.

Conclusion

For all the aforementioned reasons, it is just to say A2P SMS is gaining popularity, and it is basically because people oftentimes prefer receiving text messages to getting emails or voice calls. That is true, especially when the information is important to them like password resets, bank information or appointment reminders. To get started with integrating an A2P SMS service into a business, consider choosing the best SMS gateway software provider in India; TeleOSS, with our sophisticated tool, we can get your business moving!

 

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