Author: neha

Being a part of the digital world has increased the amount of information available to us. However, it has removed humanity from the way in which we connect with and interact with one another.

Communication automation is one thing. Developing meaningful relationships is another objective. We believe both are necessary. Automated SMS Workflow Communication System allows you to add intelligent triggers to notify your team members when it is their turn to act. Such a system assists you in keeping your audience engaged while lowering your workload. By automating discussions across all channels, you alter the manner in which you interact with others.

Business today needs a solution to fix their communication system. As staying connected with your consumers is an important part of a growing business, organizations need to ensure their customers feel listened to with personalized texts.

What is Automated SMS Workflow System?

Text messages that are automatically sent at a predetermined time or in response to a particular activity are known as automated SMS workflows. They differ from a one-time SMS marketing campaign that is manually sent to your subscribers and are instead sent automatically.

Instead, you establish a workflow, and each time one of your contacts does a certain activity, they are sent a text message automatically. Typically, these pre-written text messages are delivered in a predetermined order with set time intervals between each one.

This makes it much simpler to cultivate better relationships with your leads, new consumers, and existing clients.

Features of Automated SMS Workflow Communication System

• Offers bulk SMSing
• Allows 2-way texting
• Voice tool that helps you prepare engaging SMS
• Seamlessly import contacts from existing systems
• Reach audiences according to the location
• Provides real-time insights

Conclusion

Setting up SMS automation is a smart approach. These flows can help you generate outcomes without requiring you to spend time on them over and over again. Thank us because we’ve told you about a great way to drive value for your business.          

Today, creating an interconnected ecosystem has become essential, especially for businesses where a lot of data is collected but less of it is useful. We’ve seen that the information is frequently dispersed throughout several systems, making it challenging to act swiftly and as needed. The data is unified across several systems in a well-built environment, making it accessible to employees on their phone devices.

The solution is to implement an automatic SMS procedure across all of the organization’s relevant mobile users. As a result, the entire team is connected and able to stay updated through a single system while using such a framework. Additionally, the operations are simplified. In addition, it lessens the amount of time spent offline for IT maintenance by automatically updating the server in real-time.

So, how does SMS workflow automation help?

• Boosts employee productivity by providing them with real-time data, alerts, and notifications on their mobile devices.
• Decreases support costs by making essential information more readily available to customers.
• Simplifies and expedites the reporting process.

What are the features of an automated SMS workflow system?

• The automated solution integrates with multiple systems – NMS, SAPERP and Integrated PortManagement System (IPMS), NAVIS-Terminal Operating System, KARTOS – CarTerminal Operating System.
• The External System Integration (ESI) layer integrates with your or organization’s IT system using file-based API and database integration protocols.

How does it really work?

• The new automated system monitors the event’s occurrence as per deployed use case of server status update (up/down) to IT support staff via SMS.
• It integrates with multiple systems, gets MIS reports details, and schedule report delivery via SMS to key decision-makers.
• It integrates two-way messaging
• It provides SMS based vessel-tracking service

TeleOSS offers reliable services through their SMS service with a graphical interface to configure events, message templates, and reporting.

We offers SMS gateway software | SMS Aggregators | OTT Gateway at the best price.

A signaling gateway is a network component that transfers signaling messages (such as information about call setup, billing, location, short messages, address conversion, and other services) between Common Channel Signaling (CCS) nodes that use different protocols and transports.

In simple terms, a signaling gateway is a device that converts signaling messages from one format to another and sends them across networks. A SIGTRAN signaling gateway, for example, translates PSTN SS7 signals to SIGTRAN for IP transport.

Power of a Signaling Gateway –

• Offloads PTSN traffic congestion
• Has high-speed circuits to exchange info to and from SS7 nodes
• Standard in international communications
• Cost-effective message termination

TeleOSS SMPP to SIGTRAN Converter

TeleOSS’s SMPP to SIGTRAN converter enables an SMPP client to access many mobile networks by allowing SIGTRAN connections to incorporate the internet, extending the global reach of messages.

SIGTRAN to SMPP Converter Full default license provides a dedicated, high-performance outbound SIGTRAN connection for SMPP conversion management. The converter lacks a graphical user interface, but all pertinent data, configurations, and transaction logs are accessible via file. Log files for conversion transactions can be read in a preset manner. In addition, one (1) month of SMS transactional log data is made available.

TeleOSS is a well-known name in the Converged and Unified Messaging Suite industry. The TeleOSS SMS Gateway Software delivers a highly scalable application for aggregators, service providers, resellers, and merchants alike, with exceptional dependability in routing, and intensive reporting. In addition, it has a fully operational SMS aggregation and termination control and support system.

Every client may handle single, mass, and group messages efficiently with the TeleOSS SMS Gateway Software, which has been improved with the latest features and a secure system.

TeleOSS is a one-stop-shop for SMS delivery. More is undoubtedly better with its operational, control, and support functions.

Ecommerce companies use a variety of strategies to reach out to their customers – whether it is through in-depth articles or through social media platforms. An ideal way to stay connected with their customers, the companies also use SMS gateways to provide the customers with timely updates and discounts/deals/offer details. Text messages are an extremely fast and cost-effective way of staying in contact with customers, even when a company wants to reach out to a wide customer base at the same time without failure.

SMS Gateway Solutions are beneficial for the eCommerce industry in many ways. Here are some of the most common offerings by SMS Gateway service providers for eCommerce companies.

Promotional SMS

Ecommerce companies are not just in the business of selling, but a great part of their services includes promoting their brand and products/services as well. Promotional SMS solutions help them achieve their marketing strategies and goals. Promotional SMS solutions offer customisation in creating various promotional campaigns, with which you can convey to your customers about discounts or sales.

OTP messages

Mostly used by eCommerce platforms offering their services through mobile apps, OTP messages are some of the best ways for the eCommerce companies to offer their customers enhanced security and prevention against unauthorised access.

Transactional messages

Apart from promotions and authentications, eCommerce businesses are also responsible for providing transparent and comprehensive customer services. For example, transactional SMS is used to help the customers stay updated after they place an order with an eCommerce company. Right from sending order confirmations to updates about dispatching and out for delivery messages, these messages help create transparent communication with the customers.

Transactional SMS has nothing to do with promotions, but if good customer service is considered a part of effective marketing strategies, transactional SMS helps in the long run.

SMS Gateway Solution for Start-Ups By TeleOSS

Start-ups and small eCommerce businesses across the globe use TeleOSS’ SMS Gateway solutions for bulk SMS services. TeleOSS’ solutions are highly flexible, making it easier for start-ups and small businesses to meet their requirements. SMS Gateway is the most suitable investment for the e-commerce companies. Companies can manage their promotional SMS, brand awarness program through SMS, customer support, delivery management internally using TeleOSS SMS Platform.

TeleOSS system sync well with all major Telecom operators

TeleOSS company has a direct and strong partnership with industry-leading telecom operators and in-house smart SMS Gateway system that let any telecom operating system sync well with TeleOSS platform.

Easy scheduling or resending

Ecommerce businesses are actively looking for ways to leverage technology to make their business operations and services smoother, and more convenient. With personalised SMSing options, TeleOSS SMS Gateway software solutions help the eCommerce companies in scheduling campaigns.

Solutions like TeleOSS SMS Gateway software solution help the eCommerce companies in sending out SMS in bulk at the right time. With slicing/scheduling services or excluding the customers who have opted out, the company helps e-commerce companies schedule OTP messages within a particular time after the customer registers or during particular hours before their products are getting delivered.

Real-time reports

Ecommerce companies who value customers, and prioritise customer services above all, will always want to make sure whether the services they claim to offer are indeed getting delivered to their customers.

Many eCommerce companies will work on creating promotional messages or personalised delivery update messages but sending them at the right time by scheduling them is important. But the ultimate goal is that the customers receive the SMS at the right time.

TeleOSS solutions software provides the eCommerce companies with track delivery status features of each, and every SMS sent in real-time. An eCommerce business can also make use of click reports of TeleOSS SMS Gateway software solutions to measure, test and optimise the performance of their promotional campaigns.

Multilingual SMS composition

Communication is one of the best marketing strategies that can be used by any brand and is not restricted to e-commerce brands alone. While English is accepted widely worldwide on an official level, many countries’ customers still prefer to see text messages in their regional language. Ecommerce start-ups can use this smart communication strategy for better communication and better conveying of their message to the customers belonging to a specific demographic or region.

TeleOSS SMS Gateway software solution helps companies by composing their SMS in various required languages and personalising them to cater to specific groups of people.

Customer Support

Start-ups, especially new e-commerce ones, can always use some customer support from time to time. TeleOSS has many years of expertise and experience with various sizes of eCommerce companies and can surely offer some of the best support to the new start-ups that often come with zero experience.

Conclusion

TeleOSS SMS Gateway software solution is specifically designed for bulk SMS, which is why it can handle and work well even with excessive load. The software is designed to be fast and secure and is often suitable for business scaling.

There are many wholesale solutions on the market that may differ in functionality, scalability and suitability for business needs.
Common Features of Wholesale Solutions:

1. Routing and Traffic Management: Business solutions often provide reporting and traffic management for SMS traffic.
2. Billing and Invoicing: Many wholesale solutions include billing and invoicing features to support revenue management and settlement processes.
3. API Integration: Other wholesale solutions may also provide APIs for integration with external systems and applications, although the level of customization and flexibility may vary.
4. Analytics and Reporting: Analytics and reporting capabilities are essential for tracking performance and efficiency and provide some level of reporting functionality for most solutions.
5. Support and Maintenance: Businesses often look for support and reliable maintenance when choosing business solutions to ensure efficient operation and timely resolution.
6. Specialization: Solution is specifically designed for SMS wholesale businesses, offering specialized features and capabilities tailored to this niche.
7. Scalability: Businesses with large SMS will have significant scalability and performance when choosing wholesale.
8. Cost: Implementation, licensing and ongoing maintenance fees may vary among wholesale solutions.
9. Customization: Customized professional features and functionality offered by the solution’s APIs can influence its suitability for businesses with unique requirements.

Finally, when comparing SMS wholesale solutions, businesses should weigh their specific needs and goals against other wholesale solutions to determine which solution is best for their business.

The bulk SMS service, software, and applications market is one of the ever-demanding and highly expanding markets across the world. Regardless of how much technological advancement we have achieved or any OTT platform we have launched, SMS – the king of the messaging platforms will still remain the favorite of all the telecom players, customers, and businesses. Have you wondered why?

It’s a huge topic but some of the notable points are no dependency on the internet, a secured platform, and protocols & solutions designed to support the SMS system.

The increasing number of SMS, and usage of SMS across the B2B and B2C segments for marketing their products and services, gave birth to the business segment today known as Bulk SMS business. Small to large businesses across the globe use this technique to promote their products and services. However, there are a few essential solutions in the bulk SMS network which you need to know about. If you are in this industry or you are interested to start a bulk SMS business then you will come across the terms like SMPP, SS7, and Sigtran.

Before we jump into the details of these SMS software solutions and compare how they are different from each other, let’s start with the basics of what does what.

SMPP

SMPP or Short Message Peer-to-Peer is a protocol in information technology. The SMPP Gateway is used in sending and receiving messages on mobile phones, including GSM, iDEN, CDMA, UMTS, and TDMA. It utilizes a level 7 TCP/IP, which means a faster SMS delivery.

SMPP is the means for you to receive and send messages from your cell phone. An SMS message goes through the SMPP to connect to an external system and then to the SMPP Server in a message center. SMPP SMS Gateway allows and handles high volumes of SMS at a time.

SS7

SS7 or Signaling System 7 is a standard in international communications that offloads PTSN traffic congestion to a digital wireline or wireless broadband network. It has high-speed circuit switches and digital signaling points that can exchange information between SS7-capable nodes.

What this means for SMS is quicker delivery with little to no lead time when receiving or sending messages. It also reduces the need for more resources, and therefore a cost-effective way to handle message termination.

SIGTRAN

SIGTRAN or Signaling Transport is another IT protocol that serves as an extension of the SS7 family. It is unique in that it uses a specific IP transport, which is the Stream Control Transmission Protocol (SCTP). It sends SS7 signals directly over the internet via the SIGTRAN SS7 Gateway. SIGTRAN Gateway utilizes the internet as a resource for speedy global delivery

SIGTRAN widens the reach of SMS messaging and uses the internet for high-speed delivery on a global scale. It ensures that a greater volume of text messages is sent simultaneously.

What is the difference between SMPP Vs SS7 Vs Sigtran?

So, if you read the specifications of each of these software solutions they all have their own purpose in the network depending on what stage the SMS network or the telecom network is in today. Basically, SMPP is an application protocol that runs on the top of the IP layer and has limited interaction with the transport network. However, it is easy to use, reliable software for small to medium-sized SMS businesses with a certain size of SMS traffic.

If we talk about SS7 then it is an application that needs a level of expertise to handle and manage the link layer and network-layer protocols. SMS Wholesale and Hub providers with large volumes, or telecom operators with a huge volume of SMS traffic should have access to SS7. The SS7 was designed and developed to support the existing telecom network and there was a need for a solution that could understand the signals of IP networks which gave birth to the Sigtran.

Sigtran manages the same set of functions as SS7 for call management and SMS alerts, however, it uses the IP network and SCTP transport network, unlike SS7 which uses UDP & TCP network. With the increasing demand for Sigtran in VoIP, SMS, and media segments & applications it is known as the media gateway as well.

Why do you need SMPP to Sigtran or SS7 converter?

Reliability

The SIGTRAN connectivity has a high-performance implementation that makes sending and receiving SMS a quick and reliable event. These properties are critical in an SMS business or any other enterprise because short messaging is what connects retailers to customers of which you can get from our SS7 Messaging Solution.

Scalability

Depending on the number of licenses you purchase, you will be able to get the exact product deliverables that your business requires. We give fair and honest SMPP2SIGTRAN capacity that you need with straightforward systems for billing and reporting that is useful for your revenue growth.

Load Balancing

With a dedicated SMPP port and SIGTRAN pathway, our TeleOSS system is carefully crafted by experts to bring you a steadfast load-balancing for your SMS termination requirements.

Low Ownership Cost

With our SS7 SIGTRAN SMS Gateway, we offer an interface for other SIGTRAN application servers because we understand how cost-effectivity is vital in any aspect of a business. Our premium SMPP2SIGTRAN offering to you is on a per-license basis so that you only pay for what you need. You can enjoy the benefits of our standard license with no additional charges so that you can allocate your budget accordingly.

Log Filing

With our SS7 Protocol Stack, we provide reasonable log validity of one (1) month for SMS transactions and a 7-day log availability for other transactions. You get the information that you need and monitor your conversions carefully using a predefined log format.

Final Takeaway

As a telecom operator, VoIP service providers or SMS Wholesale service provider, SMPP 2 Sigtran/SS7 converter has huge benefits for your business as well network. Enhance the security and reliability of the SMS delivery.

With the increasing security conditions by the Telecom government bodies across different countries in the world, SIGTRAN has become mandatory for SMS and VoIP players to deal with. Any request or application that does not support SIGTRAN or SS7 will not be useful in the future. If you are looking to replace the existing software solution and move advanced network solution then contact us today and check our features & functionalities before you decide.

Book a meeting today.

Bulk SMS Marketing: New trends to follow to succeed in 2022

Text message marketing is undergoing a major revolution, offering multiple advantages for businesses. In the telecom sector, business SMS for telecoms has become one of the most effective ways to stay connected with customers delivering instant communication at an affordable price. Some of the key benefits of SMS marketing are as listed below:

• Easy setup with low maintenance 
• Simple to use and widely adopted
• Two-way communication is enabled
• Preferred by customers across all demographics
• Customer satisfaction is achieved 

Business SMS for telecoms  allows the easy flow of communication between clients and businesses. It covers a wide range of customers in a faster way.

To understand the trends of SMS Wholesale Business, consider the following things:

1. Enormous growth and wide range of opportunities of SMS
2. Faster and reliable communication method
3. Faster and direct response of customers with clients
4. Customer point of view
5. Types of the message- bulk, spam
6. Business perspectives

Have a look at some of the significant SMS Wholesale business trends of 2022.

1. Sms Automation 

It helps to nurture your customers. The right SMS automation strategy allows timely, personalized and relevant text messages to be delivered to the customers starting from appointment confirmation to sending payment reminders.

2. SMS Integration in Multi-Channel Communications 

The multi-channel messaging includes a combination of email and SMS promotions, social media marketing and SMS, and sending of SMS for updates and newsletters.

3. B2B Text Messaging 

B2B communications will play a significant role in text message trends, as it is becoming a preferred contact channel for many workers. From content marketing and lead generation to customer service, businesses are increasingly incorporating text message marketing. In particular, business SMS for telecoms is enabling organizations to streamline communication, build stronger client relationships, and ensure faster response times.

4. ID Of The Sender

Adoption of SMS sender ID enhances trust and loyalty in customers. It reinforces your presence in their lives along with helping your message recipients in recognizing you.

5. Dedicated Numbers

Dedicated 10-digit long codes enable bulk messaging as well as one-to-one messaging. It is used for sending and receiving SMS as well as you can also send bulk messages to millions of recipients at a single time using a number that your business can only recognize.

6. Multimedia Messaging 

To convey a unique message, you can also send longer messages, media-rich content, videos, images, animations, etc. Mobile landing pages enable to send MMS recipients to a mobile-optimized landing page without using any expensive app.

7. Personalized Messages

Bulk SMS must also be personalized for its recipients as personal connections are necessary. SMS must be based on age, gender, demographic conditions, location and time zones.

8. Influencer Marketing Based On SMS

Many influencers increase their followers using text marketing. This becomes more personalized than email or direct messages on social media. Influencers tend to show tangible business results regarding clicks, sales or engagement.

9. Customer Service Based on SMS 

For the success of the business, customer satisfaction is essential. Compared to other services, a “message us” or “text us” option improves efficiency, reduces costs, and increases customer satisfaction. Just add a ‘Click-to-text’ button to your website.

Choose TeleOSS for SMS Wholesale Business 

TeleOSS offers the best SMS Wholesale Business software to various businesses to use for business SMS for telecoms. Know more about them and identify how they can help you in your business. All the best!

In our fast-paced digital culture, now more than ever there is extreme demand for real-time and reliable messaging solutions. Whether an organization is sending a two-factor authentication (2FA) code, a marketing alert, or notifying a transaction, SMS is one of the most powerful means of communication. At the source of enterprise-grade SMS solutions, is the technology known as SMPP, the Short Message Peer-to-Peer protocol.

In this blog, we’ll break down everything you need to know about an SMPP SMS Gateway, including how it works, its benefits, use cases, and how to get started.

What is SMPP?

SMPP (Short Message Peer-to-Peer) is an open-industry standardized protocol that is being used throughout the telecom ecosystem by telecom operators, aggregators and bulk SMS providers to move SMS messages from Short Message Service Centers (SMSC) to External Short Messaging Entities (ESMEs), e.g. software applications or gateways.

SMPP is a superior protocol for high-volume SMS traffic than a basic implementation via something simple like an HTTP API, resulting in direct and high throughput connection to SMSCs, offering faster delivery times and stated resources, persistent sessions, better messaging options, efficient throughput handling, bi-directional communication, lower transmit time delays (latency), and better message routing and status control.

What is an SMPP SMS Gateway?

An SMPP SMS Gateway is a bridge between your application and SMSC platforms over the SMPP protocol. The gateway will allow you to send and receive extremely high volumes of SMS messages while maintaining low latency, high reliability, and secure connections. The gateway provides you with real-time delivery reports, delivery status updates, concatenated SMS, multiple encoding types, bulk messaging, and number masking.

This gateway is typically used by:

• SMS Aggregators
  
• Marketing Platforms
  
• Banking & Financial Services
  
• Healthcare Providers
  
• E-commerce Platforms

Key Features of SMPP SMS Gateway

• High Throughput: Send thousands of messages per second, ideal for enterprises and bulk campaigns. This ensures efficient delivery even during high-demand periods.
  
  
• Two-Way Messaging: Supports both outgoing and incoming messages for real-time engagement. Ideal for OTPs, customer feedback, and service confirmations.
  
  
• Real-Time Delivery Reports: Get instant updates on message status, including delivery success or failure. Helps in monitoring and optimizing your messaging performance.
  
  
• Unicode Support: You can message in any language including regional scripts like Hindi or Chinese. This is great for reaching all the diverse audiences across the globe.
  
  
• Low Latency: Delivers messages faster than HTTP or SMTP-based systems. Ideal for time-sensitive alerts and transactional messages.
  
  
• Session-Based Communication: Maintains a stable connection for consistent message flow. Reduces overhead and improves reliability for large-scale messaging.

Benefits of Using SMPP SMS Gateway

• Scalability: Perfect for applications requiring bulk SMS delivery with millions of users. Takes communications to scale as contact volume increases, without losing performance.
  
  
• Efficiency: Direct connection to SMSCs means fewer intermediaries and faster processing. This results in better throughput and reduced message delays.
  
  
• Reliability: Guarantees message delivery consistently and verification in real-time. Built for mission-critical communication, where message delivery and its accuracy truly matter.
  
  
• Cost-Effective: Reduces operational costs for high-volume users compared to per-message services. Offers better value with predictable, volume-based pricing.

SMPP for Global Messaging

When targeting international audiences, SMPP allows you to connect to multiple SMSCs across the globe, gaining further reach and reliability. SMPP also supports Unicode, which supports multiple languages, ensuring your campaigns are effective in all areas and languages.

SMPP vs HTTP API: Which One to Choose?

Whether you would use SMPP or an HTTP API for SMS delivery can often be contingent on your scale and technical requirements. In very high throughput scenarios, low latency situations and when real-time delivery feedback is necessary, SMPP would be your preferred choice. In those circumstances SMPP is ideal for larger messaging usage with large volume messaging operations such as telecommunication companies, banks and enterprises that are sending millions of messages each day. The complexity of using SMPP is much higher and you would not leverage the benefits of ease of installation and configuration.

HTTP APIs on the other hand, are much simpler to setup and connect with and are better suited for small to medium-sized applications. HTTP APIs enable moderate throughput and latency and limited delivery feedback but can be brilliant for startups or businesses that have smaller SMS volumes, limited technical resources, or for businesses that simply do not feel the need to install and configure SMPP.

Final Thoughts

SMPP SMS Gateway is an excellent choice for businesses wishing to enhance their messaging platform. Although it requires more technical understanding to set up than an HTTP API; it has outstanding efficiencies in performance – particularly for businesses sending bulk, time-critical messages.

Whether you are delivering direct mail, sending OTPs, or exchanging two-way conversations with customers, understanding how to use SMPP can make a difference in how your messaging strategy performs.

Boost your messaging performance with TeleOSS SMPP SMS Gateway trusted by enterprises for high-speed, reliable, and scalable SMS delivery. Get started today!

SMS has gained worldwide popularity as an all-around communication tool in this digital era for the last two decades. It’s not only for personal use, but it also becomes a dynamic and universal business tool. Businesses can easily communicate or facilitate their national as well as international customers.

SMS users’ demand for reasonable and high-quality messaging capability is increasing day by day, and that’s where we need to consider SMS aggregators. So here in this article, let’s understand What Is an SMS Aggregator and How to be an SMS Aggregator?

What is an SMS Aggregator?

SMS aggregator is a mobile telecom company with many agreements with mobile operators to send and receive SMS to their system and the MNO’s SMSC. So basically works as an intermediary platform between businesses that require communication with end-users and mobile operators. Also, we can say that it is a link between carrier networks and SMS Gateway Software providers like Teleoss. SMS Aggregator helps businesses avoid the requirements of signing a particular agreement with each operator with whom they think to work.

So, if you are a Teleoss user and need to send SMS to your clients, we do not send it to each network. We will use an SMS aggregator. We will send your data to an SMS aggregator, and then the SMS aggregator finds out the best carrier for us and then sends it to them. It is a quick process.

How to be an SMS Aggregator?

To be an SMS Aggregator is a challenging thing. But this is a profitable business that helps telecom businesses, industrial entrepreneurs and end-users. So if you have decided to be an SMS aggregator, you can go for one of the below options:

– Buy an SMS Gateway software and be its owner

– Take an SMS Gateway software on rent

– Be a white-labeled reseller of SMS Gateway Software

So if you have contacts of various telecom companies and can deal with them, then the first option is for you. If you cannot do it, renting or reselling SMs gateway software are the best options. These last options provide enough time to know how it works. And once you know this business, you can easily switch from renting to owning an SMS gateway software.

One more thing to consider while choosing these three options is your goal. If you want to be a platform that offers large SMS packages, then buy or rent an SMS software gateway. But if your goal is to offer small packages, you can resell your platform. You can establish a good SMS aggregation business by offering good ROI, pricing and client support. You have to be the best of your competitors with your unique strategies.

Also, whenever you think of being an SMS aggregator, you can contact any good SMS gateway software providers like TeleOSS, who can help you start and expand your business smoothly. Hope this guide helps you understand what an SMS Aggregator is and how to be an SMS Aggregator!

Definition of an SMS Survey

It is crucial that we understand what an SMS survey is before we discuss its significance. An SMS survey is defined as a type of survey that is administered whereby the survey data is collected from respondents by the use of Small Messaging Service (SMS) features available on mobile phones.

In spite of the fact that there is a cost associated with this survey type, it is still an effective way of data collection in research. Normally, an SMS survey consists of an easy-to-deploy and respond-to-question type, just like a Net Promoter Score (NPS) question or a dichotomous question.

Asking the right audience the right question is a good practice but asking the right audience the right question using the “right platform” is even way better!

According to Mobile Marketing Watch, SMS opening rate has a massive opening rate of 98% vs only 22% for emails. These statistics prove that while emails might cost you less, the SMS survey software tool is a clear winner when trying to reach out to your audience for a survey response.

Why SMS Surveys?

Considering this Internet Age that we are in, statistics have been able to show that people across the spectrum are much more likely to take an action on the internet when available over their handy mobile devices than over desktop or laptop computers. It is a typical case of engaging with convenience rather than going through the stress of powering up a bulky device which requires more time and intermediate tasks.

An SMS survey tool allows you to ultimately utilize a unique combination of old and new technologies—SMS that are more likely to be opened by them and mobile internet that allows them to respond to polls and surveys while on the go.

Why Is Feedback Collection Needed?

In simple terms, data is very important, whether positive or negative. Receiving feedback makes businesses remodel and improve their products, services, workplace and operations.

Feedback is crucial for understanding your employees and customers, and what their views are towards your company. As soon as they are understood, this can then be analysed and acted upon and resolved, for more effectual and informed business decisions.

How Feedback Collection Is Done

1. Traditional Paper-Based Surveys

The major problems with paper-based surveys are convenience and cost. Large volumes of envelopes, printing, paper and physical distribution are required for this particular method. To say nothing of the poor engagement rate, manual analysis, and impact on the environment.

2. Email/Web-Based Surveys

Many times, email surveys are used with popular web-based survey platforms. They are way less time consuming to complete compared to traditional surveys and are also faster to produce, analyse and distribute.

3. SMS Surveys

Using TeleOSS platform, a series of questions can be perfectly sent via SMS. Recipients of the SMS will be able to respond anywhere at any time without any difficulty.

Also, the senders will get benefits from the highest survey response rates with an SMS open rate of around ninety-five percent, compared to 20.9% for email communications.

As a matter of fact, SMS, being a channel, scores higher for response time, open rate and overall conversions. This implies that more surveys will be well acknowledged and completed, faster than traditional methods.

Cases of Survey Use:

• Market research
• Planning of events
• Satisfaction surveys
• Data cleansing
• Staff surveys

TeleOSS is the number one SMS gateway software solution and VAS solution provider in the world. With over ten years of experience in solution designing and development, TeleOSS solutions are accessible in more than 60 countries including UK, US, Australia, Africa, India and Singapore. TeleOSS offers complete sets of solution platforms with a focus on the bulk SMS industry.

TeleOSS SMS gateway software solution has also been awarded the best software award in 2014. Our set of solutions are designed to support large scale SMS and OTT messaging volumes along with innovative features to provide you with the best in class services at cost-effective rates. Let’s help you with SMS survey today!