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With the increasing popularity of SMS market, it has become a legitimate platform of advertisement and marketing. Almost all the industries including shopping, entertainment, healthcare, hospitality, etc. use bulk SMS services to connect and promote their business and services. As per a market research website, around 8.3 trillion messages were sent in 2015 across the globe. This means almost 23 billion messages every day. So, you can imagine the size of SMS market across the globe.

In spite of the lucrative market, SMS aggregators and SMS resellers across the globe are struggling hard to provide premium services at cheaper rates due to unavailable of the right platform. For those who are new to the industry or unaware of who are SMS aggregators, this is brief introduction. When the traditional telecom network was designed, it was not designed for millions and billions of SMS messages travelling from all over the globe. The pace in which SMS industry grew and matured, telecom infrastructure did not cope up with the same. So, it lead to the initiation of new business segment, i.e. SMS aggregators.

SMS aggregators play the crucial role of providing connectivity between cell phone carriers by offering SMS gateway platform by which SMS messages can be sent and received. Almost all the SMS aggregators also offer premium SMS services by which marketers and enterprise business customers can leverage the SMS platform to promote their businesses. However, even in 2016, the platform used by most of the SMS aggregators is not up to the mark and results in high cost services. Premium services of SMS are majorly evaluated based on the faster delivery time and the volume of SMSs.

As SMS aggregators are largely dispersed in the market, so very few companies have focused in developing dedicated solutions that can provide all the required features and functionalities needed for SMS wholesalers, SMS resellers, and SMS aggregators.  Being in this industry for a while, we at TeleOSS have observed the pain and challenges that SMS aggregators are going through. Some of the major challenges that TeleOSS platform helps you overcome are:

24/7 TECHNICAL SUPPORT SERVICES

In most of the cases, we have observed that SMS Aggregators using third party SMS gateway or open source SMS gateway are unable to get proper technical support when network experienced downtime. TeleOSS is a dedicated solution, specially developed for the SMS industry and we have been working with several national and international clients across the globe since last decade. We have dedicated team of 24/7 customer support team to readily provide you support for any kind of technical query regarding TeleOSS solutions.

ADVANCED FEATURES AND FUNCTIONALITY

With the evolution of technology, the process of messaging, applications, systems, features and functionalities are also constantly upgrading. The major problem with in-house systems, open-source or any kind of low cost SMS systems is that clients do not get timely upgrade when needed. Timely upgrade offers latest features, functionalities, system optimization, latest reports, etc. Whereas TeleOSS has strong team of developers who are working continuously on the product, making it rich with advanced features and functionalities. Working with international customers has helped us to maintain the solution to match international standard.

SMS BILLING, INVOICING AND LIVE MONITORING

Most of the SMS gateway systems in the market provide you the facility to route, control or map the SMS traffic. But the major problem is that not all solutions provide the facility of billing, invoicing and live to monitor of traffic. With the help of billing functionalities, SMS aggregators have the facility to create different rate card for different region or zones as per their business requirements. The system is smart enough to create the invoice as per the specified rate cards. Minimal manual interventions results in reduced headache and excel work.

IN-DEPTH REPORTING AND ANALYSIS

Being a business ourselves, we very well understand that reporting and analysis is the essential process for any business. Based on the same concept, TeleOSS has highly focused in providing high network analysis and business analysis reports which help in taking actionable decisions for your business.

In order to help SMS Aggregators overcome the SMS industry challenges, we have identified, designed and developed our solution accordingly. Our TeleOSS Messaging Suite of software solution offers comprehensive platform for SMS Router, SMS Controller, SMS Gateway and SMS Hub.

If you are facing any of the above challenges or need more information regarding the solutions then please click here.

The increasing number smart devices across the globe are one of the primary contributors in increased SMS traffic globally. Each year new smart devices and non-smart devices are added along with the SMS based applications which use SMS for as an authenticating MSISDN number, customer alert as well as notifications. As per the below chart, more than 563 million mobile devices were added in 2015 to 7.3 billion mobile devices in 2014. By 2020 it is expected that the mobile devices will exceed to 11.6 billion at the rate of CAGR 8%.

Source: Cisco VNI Mobile, 2016

With the increase in the number of mobile devices, the bulk SMS business has also increased to great extent. The global A2P SMS market revenue stood at US$57.27 bn in 2015 and is expected to reach US$83.03 bn by 2024, expanding at a CAGR of 4.2% therein. (Transparency market research)

As per the below survey from Ovum, the SMS traffic is forecasted to reach 1.37 trillion by 2020. The multi-billion dollar industry is gaining y-o-y growth as enterprises and brands are increasingly adopting SMS as their standard marketing platform to promote services and products. The channel is further used by the smart phone applications to authenticate, alert and notify the customers.

In a recent research on famous Q&A portal, most of the company owners and marketing managers have actually accepted that SMS is much more effective platform than mass mailing or online advertisements. The capex and opex invested in Bulk SMS solutions are much lesser compared to the marketing budget needed for mass mailing, database, or online advertisements.

The increase in SMS traffic and accepted platform for marketing has led to SMS resellers to harness the ready platform. There are several companies in the market which started in a small room and today built a complete office based on the SMS business. Each and every industry in the market, whether it is BFSI, Healthcare, Hospitality or Education, needs SMS platform for instantly communicating with their customers and clients.

SMS wholesalers and providers like large carriers and operators also need SMS reseller platforms who can further sell the SMS packages to enterprise customers in the market. For green field SMS resellers or existing SMS resellers, few challenges that they are facing are:

Identifying Customers

With a strong network of enterprise customers and brands in your region, you can easily sell upto 100,000 SMS packages within a short span of 3 months.

Contacting SMS Providers

The smart work here is to gain access to larger volume of SMS at cheaper rates by which you can provide cheaper SMS packages to your customers, at the same time make good amount of profit

Deploying Right SMS Gateway Solution

The winning strategy to lead ahead of the competition is to use the right platform for routing, controlling and managing the SMS traffic. For this you need reliable and trustable SMS gateway platform that offers latest and advanced solutions. You must know that your business success majorly depends on the bulk SMS gateway platform hat you choose.

For SMS resellers we have specially designed and developed TeleOSS SMS gateway software solution which offers latest and advanced features to cater high volume of SMS traffic. With TeleOSS SMS gateway you can avail live monitoring of traffic, real time update of SMS sent and received, real time update of SMS routing, etc. TeleOSS SMS gateway is an award winning software solution which is trusted by several national and international customers the globe. From small to large bulk SMS providers choose TeleOSS gateway because of the scalability and quality of customer services provided by us.

For more information regarding the solution or solution demo, please contact us at: info@teleoss.co or you can download the brochure from (download brochure)

With the increasing smart devices and applications, the use of SMS services has also increased drastically. Even for authenticating the users, almost all the smart applications are using SMS platform. In addition, enterprise segment like hospitality, BFSI, client support and services, e-commerce industry and many more use SMS platform to get high response rate.

SMS industry is a very lucrative and competitive business which majorly relies on the quality, quantity and delivery speed of any message. SMS resellers Or white label SMS resellers running their businesses locally or globally, there are several challenges faced by them.

Some of the challenges are:

Complex Telecom Infrastructure

The traditional telecom infrastructure is not designed to cater large volume of business-to-person messaging considering the speed and volume in which it is increasing. Traditionally resellers have to liaise with several middlemen before getting access to the SMS aggregators, wholesaler or operators. Due to the gap between the resellers and telecom operators, the costs of SMS packages are high in the market. Because operators do not rely directly on resellers, they are also forced to go through several SMS middleware like SMPP SMS Gateway Server with SMS Routing function to distributing their messages.

Compliance to Local Rules and Regulation

Each and every country has its own set of telecom rules and regulations. If you are running or plan to run global bulk SMS business then one needs to understand that compliance of regulations and guidelines is very necessary. In addition to the rules and regulations, country wise telecom operators have different infrastructure which needs to be integrated with your Bulk SMS Gateway server and SMS billing OSS solution. Keeping up with the best practices and using best SMS gateway software product will help you to enhance your reach.

Hoping network for receiving SMS

When any SMS is sent from one operator network to another, the journey includes several twists and turns before reaching its destinations. If the SMS route network is busy or congested then it has to take another SMS route and travel from different SMS route to reach the destination on time. At times there are delay and/or cancellation also due to busy routes. In such case, it becomes very important that the right platform with the feature of dynamic routing is used so that clients can get faster SMS delivery services.

Increasing Cost of Bulk SMS Packages

Because resellers do not get direct access to the SMS, Aggregators and wholesalers have to invest in the large infrastructure to run volume of SMS business, most of the bulk SMS packages are costly. Ultimately, enterprises and resellers end up paying high amount for each SMS. In such case, resellers loose lot of business on the basis of competitive pricing.

If resellers get the right platform like TeleOSS SMS gateway, then they can directly connect with telecom operators through latest telecom protocol like SMPP, HTTP/HTTPS, SS7/SIGTRAN and offer high volume with the support of high TPS SMS services by using dynamic routing. They can directly connect with enterprise customers as well as run wholesaler business. Bulk SMS resellers can increase their profit and get best ROI, retain and increase end customers and add maximum volume of SMS with faster delivery time.

For more information on TeleOSS SMS Gateway, please click here. If you are facing any kind of challenges then please get in touch with us, we would love to hear and assist you in enhancing your business with the right messaging suite platform.

Before moving to the point on how bulk SMS service providers can move to next level of business, we would like to just show a glimpse of highlight on how SMS market is growing rapidly. We would like remove the cloud of misconception in that market that after mobile app based messaging solutions, the life of SMS is limited and it is no more in use. However, as per research and experience we have identified that SMS still tops the chart because:

• Even without the requirement of internet services
• It is supported by all types of mobile devices
• Because it is not dependent on internet, it has faster delivery
• It is a fastest and secured medium with subscriber medium number
• Even the mobile apps required SMS service for authenticating customer device
• Internet based social media websites, mobile apps and IM tools need SMS services too
• Compared to email services also the open rate of SMS is much higher upto 98%

So based on all these points we are sure that you can understand that the demand for bulk SMS service has not reduced but increased with the evolving technology.

NOW LET’S UNDERSTAND THE BUSINESS FLOW OF BULK SMS SERVICE PROVISIONING AND HOW YOU ARE LOSING THE BUSINESS!

SO WHAT IS THE SOLUTION TO GAIN WITHOUT LOSING CUSTOMERS AND INVESTING HIGH COST INFRASTRUCTURE?

Because of the high cost Bulk SMS service packages, most of the SMS resellers are struggling hard to cope with the competitive pricing and provide quality services to their loyal customers. They are left with no flexibility and space to offer better pricing or innovate their service for leading ahead the competition. Thinking about adding new business model to existing structure seems to be next to impossible. However, with our innovative business solution and products, you can not only continue offering high quality services at cheaper rates but also add a new revenue generating platform to your business model.

ALL YOU NEED IS ONE SOLUTION – TELEOSS SMS GATEWAY SOFTWARE SOLUTION

TeleOSS is a highly scalable and flexible SMS Gateway Software that enables SMS resellers to easily provide fast, secured and reliable services to customers. With TeleOSS SMS gateway solution in your network you can confidently lead ahead of the competition and provide the choice of pricing to your enterprise customers. At the same time, you also have the flexibility to add new business model to add new SMS resellers to your network and enhance your business to next level. It is a cost effective solution with exhaustive features to expand SMS operations across the market. Several SMS resellers have already opted and several others are choosing TEleOSS to growth their business. With TeleOSS SMS gateway solution, your new business structure will be:

If you still have any query regarding growing your existing business or need assistance with the SMS gateway solution then please do write to us at info@teleoss.co