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If you are a business owner who likes to keep your customer up-to-date about various information and sales you are running and where their order is, you can utilize various digital advancements to make the process smoother. Of all the options that you use, SMS is the most common and cost-effective one. SMS marketing is one of the leading formats that enable you to increase your reach and visibility across different regions around the world. 

Choosing the perfect SMS gateway for your organization

If you are planning to make SMS your primary mode of communication with your customer, you need to find a bulk SMS gateway software solution that is loaded with advanced features essential for the bulk SMS marketing industry. Using an SMS gateway for your business is a proven way to reach your customers cost-effectively. Here is what you need to consider before choosing the perfect SMS gateway: 

1. Technology:

When you are choosing an SMS gateway provider, the parameter you should prioritize is technology. Not only the platform provider technology should be robust, but it should also be scalable. Having a scalable platform gives the client confidence it will be able to keep up with your business’ growth.

2. Features:

When you are choosing an SMS gateway provider, it is important to choose a feature-rich one. Some of the top features that TeleOSS provides make it easier for SMS resellers, Telecom Operators, SMS Aggregators, and Marketing agencies to offer advanced features to gain an edge over the competition.

3. User-friendly interface:

Your preferred SMS gateway platform should not only be feature-rich but should also be easy to use and even easier to scale. A user-friendly interface makes it easier for the client to customize their features and understand the platform quicker. You should be able to launch services with a single platform where you can manage & offer multiple services, an interface that TeleOSS provides. 

4. Support:

Customer support is undoubtedly a major part of any service, so whenever you choose an SMS gateway platform, it is crucial to consider their support system. Your preferred platform provider should have the technology and expertise to address any issues or queries you might have. 

These are some of the top parameters that you should not compromise when you are looking for an SMS gateway for your organization. 

With the evolution of technology in every aspect of day-to-day life, the way you communicate has changed too. One of the major industries where communication plays a vital role is businesses or enterprises. Whether it is between customers and the business or between the employee and the employer, everything can be done in an instant using various communication modes like messaging, email or even a phone call. People found a way to turn a message into raw data packages, compressing it before transmitting it to the user at the other end. Moreover, when the user receives the message, they can expand it into the original form, as it was before the compress and send it from one device to another, no matter where in the world they are. 

The emergence of A2P

When mobile communication was in its early stages, personal communication was done via SMS. As new OTTs such as Whatsapp, Viber and Skype started emerging, they started changing the way people communicate. People started shifting toward these platforms, leaving SMS from personal-type communication empty. With this channel of communication free, businesses have started using it for commercialized purposes. Application-to-person (A2P) messaging is just like any other messaging, where businesses can use it for 2-step verification, automatic notifications, balance statements, anti-fraud, payment reminders, other alerts, and so on.

Advantages of A2P

At 98%, A2P messaging has one of the highest readability rates, which makes it easier for businesses to get noticed by their customers. As a business owner, if you are looking for a cost-effective messaging option with a promise of increasing customer retention rates and adding value to a service, you can benefit highly from A2P services. Its cost-effectiveness, along with customer retention, is another one of its big advantages over other messaging options. 

When a customer has subscribed to receive messages related to a service that they have availed of, automated messaging can be considered rather complementary. As a business owner, you can also use A2P messaging services to transmit sensitive information between the provider and the recipient, as there is nothing in between that could jeopardize the information.

Use of A2P in major industries

In the coming years, the A2P messaging service is expected to gain even more popularity for its benefits over other messaging services. All the major industries worldwide, healthcare, finance, retail, etc., are already utilizing A2P messaging services to deliver this value-boosting service to their customers. In the coming years, you can expect it to become an integral part of education and other counterintuitive industries. 

As a business owner, if you want to take advantage of the A2P boom in various industries and enjoy VAS services in the SMS industry, you should get in contact with TeleOSS. It is an award-winning company developing SMS gateway solutions for a wide range of customers. 

How are SMS platforms complying with various requirements?

With the incredible growth in A2P, it has become an absolute necessity for SMS platforms that all compliance standards are met, and customer data is safe. When you are using a platform A2P messaging, it directly sends the message to an SMS gateway. The message is then passed onto the mobile service provider, who further passes it to the recipient mobile user. So it is important that SMS platforms do not store vulnerable customer information and keep it safe and secure. SMS platform providers like TeleOSS provides their service to various international telecom networks, and they strictly comply with each country’s telecom norms and regulations. 

Finding the right SMS hubbing platform could benefit your business if you are into the wholesale SMS business. With the new structure for international SMS traffic, SMS hubbing is reshaping international mobile interoperability and offering more extensive SMS coverage by implementing hubs for intermediate SMS traffic. SMS traffic plays a huge role in determining a business’reachtoitslocal and international customers. Whether businessesaretry ingtostartan SMS division or upgrade their existing infrastructure, the wholesale SMS business canamplifytheir business growth.

Here is how to find and choose the right SMS hubbing platform for your wholesale SMS business:

1. Affordable business models and pricing: As a wholesale SMS business owner, choose the one that is affordable while choosing the SMS hubbing platform. The great way to find the right platform is to determine the required services and shortlist the SMS hubbing platforms providing those services. Since you will be working on the platform for a long time, you should be able to afford the pricing.
2. Trust building and existing customer feedback: Once you have shortlisted your SMS hubbing platform that you think you might work with, ask who their previous clients are and ask them for testimonials. Testimonials also boost the credibility of the hubbing platform and help you research the implementation case and ask relevant questions before making a final decision.
3. User-friendly interface to operate solution for business: When looking at an SMS hubbing platform provider, you should look at its features and user-friendliness. The right hubbing platform would provide all the core features that would take your business to the next level with its system intuitiveness, user-friendliness and lesser time implementation. Having user-friendly features makes it easier to operate by any business.
4. Support: It is crucial to choose a hubbing platform that offers extensive support for all its clients. Whenever you have an issue with the system, you should be able to get in touch with a representative and get it solved immediately. Not having proper support can cause a business to lose money in a time of crisis, and we do not want that.

Financial institutions, such as banks happen to be under increasing pressure to prioritize the mobile user experience. To maintain customer brand loyalty and to meet the ever-increasing expectations of their customers, particularly millennials, banks are increasingly looking to provide customers with an omnichannel customer experience.   SMS is predicted to play a significant role in the overall mobile banking experience, as stated in a report published by IDC in 2017 on mobile messaging in retail banking. SMS can be used for a wide variety of purposes, including but not limited to alerts and notifications for account status, security breaches, reminders, loan applications, credit card and two-way broadcast messaging, and multiple relevant updates.

In order to keep customer data and financial transactions safe, banks must adhere to strict compliance and governance standards. In addition, they are required to run their day-to-day operations effectively, in a cost-competitive manner while also providing superior services to their customers.

The major benefits of employing SMS alerts in regular business operations for banks are listed in the list below:

1. Boosting operational efficacy through CRM integration

The integration of an SMS gateway with an in-house customer relationship management platform allows businesses to notify customers automatically, streamlining routine administrative tasks and freeing up staff to focus on providing more valuable customer-centric services.

2. Reducing data breach risk with 2FA

The protection of customers’ personal information is a priority for financial institutions. To reduce the likelihood of a data breach, financial institutions may choose to implement two-factor authentication (2FA) using an SMS One-Time Password (OTP) solution. This will add an additional layer of protection for customers when they access their financial information. Customers can also benefit from relevant authentication solutions by conducting sensitive transactions conveniently and securely.

3. Enhancing the Customer Experience Journey by Omnichannel Messaging

By facilitating communication between the bank’s staff and the customers via various channels, omnichannel messaging improves the customer experience journey. Bank employees can use text messages, email, social messengers, and other collaboration tools to inform customers about account openings, the status of loans, credit card applications, and other essential matters.

Must Read – How SMS-Based Business Automation Solution Can Benefits e-Commerce Industry

4. Reduce IT outages to improve IT responsiveness.

IT departments, when responding faster to applications, systems, web services, or network outages by active 2-way remote monitoring, the services can be executed properly. If the IT department acts swiftly, business interruptions can be contained before they cause irreparable harm to the brand and its reputation.

5. Use 2-way messaging to boost interaction

When it comes to messaging, financial institutions can use the feature that allows for two-way communication to increase the amount of interaction and engagement they have with their customers.

Being a part of the digital world has increased the amount of information available to us. However, it has removed humanity from the way in which we connect with and interact with one another.

Communication automation is one thing. Developing meaningful relationships is another objective. We believe both are necessary. Automated SMS Workflow Communication System allows you to add intelligent triggers to notify your team members when it is their turn to act. Such a system assists you in keeping your audience engaged while lowering your workload. By automating discussions across all channels, you alter the manner in which you interact with others.

Business today needs a solution to fix their communication system. As staying connected with your consumers is an important part of a growing business, organizations need to ensure their customers feel listened to with personalized texts.

What is Automated SMS Workflow System?

Text messages that are automatically sent at a predetermined time or in response to a particular activity are known as automated SMS workflows. They differ from a one-time SMS marketing campaign that is manually sent to your subscribers and are instead sent automatically.

Instead, you establish a workflow, and each time one of your contacts does a certain activity, they are sent a text message automatically. Typically, these pre-written text messages are delivered in a predetermined order with set time intervals between each one.

This makes it much simpler to cultivate better relationships with your leads, new consumers, and existing clients.

Features of Automated SMS Workflow Communication System

• Offers bulk SMSing
• Allows 2-way texting
• Voice tool that helps you prepare engaging SMS
• Seamlessly import contacts from existing systems
• Reach audiences according to the location
• Provides real-time insights

Conclusion

Setting up SMS automation is a smart approach. These flows can help you generate outcomes without requiring you to spend time on them over and over again. Thank us because we’ve told you about a great way to drive value for your business.          

Today, creating an interconnected ecosystem has become essential, especially for businesses where a lot of data is collected but less of it is useful. We’ve seen that the information is frequently dispersed throughout several systems, making it challenging to act swiftly and as needed. The data is unified across several systems in a well-built environment, making it accessible to employees on their phone devices.

The solution is to implement an automatic SMS procedure across all of the organization’s relevant mobile users. As a result, the entire team is connected and able to stay updated through a single system while using such a framework. Additionally, the operations are simplified. In addition, it lessens the amount of time spent offline for IT maintenance by automatically updating the server in real-time.

So, how does SMS workflow automation help?

• Boosts employee productivity by providing them with real-time data, alerts, and notifications on their mobile devices.
• Decreases support costs by making essential information more readily available to customers.
• Simplifies and expedites the reporting process.

What are the features of an automated SMS workflow system?

• The automated solution integrates with multiple systems – NMS, SAPERP and Integrated PortManagement System (IPMS), NAVIS-Terminal Operating System, KARTOS – CarTerminal Operating System.
• The External System Integration (ESI) layer integrates with your or organization’s IT system using file-based API and database integration protocols.

How does it really work?

• The new automated system monitors the event’s occurrence as per deployed use case of server status update (up/down) to IT support staff via SMS.
• It integrates with multiple systems, gets MIS reports details, and schedule report delivery via SMS to key decision-makers.
• It integrates two-way messaging
• It provides SMS based vessel-tracking service

TeleOSS offers reliable services through their SMS service with a graphical interface to configure events, message templates, and reporting.

We offers SMS gateway software | SMS Aggregators | OTT Gateway at the best price.

A signaling gateway is a network component that transfers signaling messages (such as information about call setup, billing, location, short messages, address conversion, and other services) between Common Channel Signaling (CCS) nodes that use different protocols and transports.

In simple terms, a signaling gateway is a device that converts signaling messages from one format to another and sends them across networks. A SIGTRAN signaling gateway, for example, translates PSTN SS7 signals to SIGTRAN for IP transport.

Power of a Signaling Gateway –

• Offloads PTSN traffic congestion
• Has high-speed circuits to exchange info to and from SS7 nodes
• Standard in international communications
• Cost-effective message termination

TeleOSS SMPP to SIGTRAN Converter

TeleOSS’s SMPP to SIGTRAN converter enables an SMPP client to access many mobile networks by allowing SIGTRAN connections to incorporate the internet, extending the global reach of messages.

SIGTRAN to SMPP Converter Full default license provides a dedicated, high-performance outbound SIGTRAN connection for SMPP conversion management. The converter lacks a graphical user interface, but all pertinent data, configurations, and transaction logs are accessible via file. Log files for conversion transactions can be read in a preset manner. In addition, one (1) month of SMS transactional log data is made available.

TeleOSS is a well-known name in the Converged and Unified Messaging Suite industry. The TeleOSS SMS Gateway Software delivers a highly scalable application for aggregators, service providers, resellers, and merchants alike, with exceptional dependability in routing, and intensive reporting. In addition, it has a fully operational SMS aggregation and termination control and support system.

Every client may handle single, mass, and group messages efficiently with the TeleOSS SMS Gateway Software, which has been improved with the latest features and a secure system.

TeleOSS is a one-stop-shop for SMS delivery. More is undoubtedly better with its operational, control, and support functions.

Ecommerce companies use a variety of strategies to reach out to their customers – whether it is through in-depth articles or through social media platforms. An ideal way to stay connected with their customers, the companies also use SMS gateways to provide the customers with timely updates and discounts/deals/offer details. Text messages are an extremely fast and cost-effective way of staying in contact with customers, even when a company wants to reach out to a wide customer base at the same time without failure.

SMS Gateway Solutions are beneficial for the eCommerce industry in many ways. Here are some of the most common offerings by SMS Gateway service providers for eCommerce companies.

Promotional SMS

Ecommerce companies are not just in the business of selling, but a great part of their services includes promoting their brand and products/services as well. Promotional SMS solutions help them achieve their marketing strategies and goals. Promotional SMS solutions offer customisation in creating various promotional campaigns, with which you can convey to your customers about discounts or sales.

OTP messages

Mostly used by eCommerce platforms offering their services through mobile apps, OTP messages are some of the best ways for the eCommerce companies to offer their customers enhanced security and prevention against unauthorised access.

Transactional messages

Apart from promotions and authentications, eCommerce businesses are also responsible for providing transparent and comprehensive customer services. For example, transactional SMS is used to help the customers stay updated after they place an order with an eCommerce company. Right from sending order confirmations to updates about dispatching and out for delivery messages, these messages help create transparent communication with the customers.

Transactional SMS has nothing to do with promotions, but if good customer service is considered a part of effective marketing strategies, transactional SMS helps in the long run.

SMS Gateway Solution for Start-Ups By TeleOSS

Start-ups and small eCommerce businesses across the globe use TeleOSS’ SMS Gateway solutions for bulk SMS services. TeleOSS’ solutions are highly flexible, making it easier for start-ups and small businesses to meet their requirements. SMS Gateway is the most suitable investment for the e-commerce companies. Companies can manage their promotional SMS, brand awarness program through SMS, customer support, delivery management internally using TeleOSS SMS Platform.

TeleOSS system sync well with all major Telecom operators

TeleOSS company has a direct and strong partnership with industry-leading telecom operators and in-house smart SMS Gateway system that let any telecom operating system sync well with TeleOSS platform.

Easy scheduling or resending

Ecommerce businesses are actively looking for ways to leverage technology to make their business operations and services smoother, and more convenient. With personalised SMSing options, TeleOSS SMS Gateway software solutions help the eCommerce companies in scheduling campaigns.

Solutions like TeleOSS SMS Gateway software solution help the eCommerce companies in sending out SMS in bulk at the right time. With slicing/scheduling services or excluding the customers who have opted out, the company helps e-commerce companies schedule OTP messages within a particular time after the customer registers or during particular hours before their products are getting delivered.

Real-time reports

Ecommerce companies who value customers, and prioritise customer services above all, will always want to make sure whether the services they claim to offer are indeed getting delivered to their customers.

Many eCommerce companies will work on creating promotional messages or personalised delivery update messages but sending them at the right time by scheduling them is important. But the ultimate goal is that the customers receive the SMS at the right time.

TeleOSS solutions software provides the eCommerce companies with track delivery status features of each, and every SMS sent in real-time. An eCommerce business can also make use of click reports of TeleOSS SMS Gateway software solutions to measure, test and optimise the performance of their promotional campaigns.

Multilingual SMS composition

Communication is one of the best marketing strategies that can be used by any brand and is not restricted to e-commerce brands alone. While English is accepted widely worldwide on an official level, many countries’ customers still prefer to see text messages in their regional language. Ecommerce start-ups can use this smart communication strategy for better communication and better conveying of their message to the customers belonging to a specific demographic or region.

TeleOSS SMS Gateway software solution helps companies by composing their SMS in various required languages and personalising them to cater to specific groups of people.

Customer Support

Start-ups, especially new e-commerce ones, can always use some customer support from time to time. TeleOSS has many years of expertise and experience with various sizes of eCommerce companies and can surely offer some of the best support to the new start-ups that often come with zero experience.

Conclusion

TeleOSS SMS Gateway software solution is specifically designed for bulk SMS, which is why it can handle and work well even with excessive load. The software is designed to be fast and secure and is often suitable for business scaling.

There are many wholesale solutions on the market that may differ in functionality, scalability and suitability for business needs.
Common Features of Wholesale Solutions:

1. Routing and Traffic Management: Business solutions often provide reporting and traffic management for SMS traffic.
2. Billing and Invoicing: Many wholesale solutions include billing and invoicing features to support revenue management and settlement processes.
3. API Integration: Other wholesale solutions may also provide APIs for integration with external systems and applications, although the level of customization and flexibility may vary.
4. Analytics and Reporting: Analytics and reporting capabilities are essential for tracking performance and efficiency and provide some level of reporting functionality for most solutions.
5. Support and Maintenance: Businesses often look for support and reliable maintenance when choosing business solutions to ensure efficient operation and timely resolution.
6. Specialization: Solution is specifically designed for SMS wholesale businesses, offering specialized features and capabilities tailored to this niche.
7. Scalability: Businesses with large SMS will have significant scalability and performance when choosing wholesale.
8. Cost: Implementation, licensing and ongoing maintenance fees may vary among wholesale solutions.
9. Customization: Customized professional features and functionality offered by the solution’s APIs can influence its suitability for businesses with unique requirements.

Finally, when comparing SMS wholesale solutions, businesses should weigh their specific needs and goals against other wholesale solutions to determine which solution is best for their business.

The bulk SMS service, software, and applications market is one of the ever-demanding and highly expanding markets across the world. Regardless of how much technological advancement we have achieved or any OTT platform we have launched, SMS – the king of the messaging platforms will still remain the favorite of all the telecom players, customers, and businesses. Have you wondered why?

It’s a huge topic but some of the notable points are no dependency on the internet, a secured platform, and protocols & solutions designed to support the SMS system.

The increasing number of SMS, and usage of SMS across the B2B and B2C segments for marketing their products and services, gave birth to the business segment today known as Bulk SMS business. Small to large businesses across the globe use this technique to promote their products and services. However, there are a few essential solutions in the bulk SMS network which you need to know about. If you are in this industry or you are interested to start a bulk SMS business then you will come across the terms like SMPP, SS7, and Sigtran.

Before we jump into the details of these SMS software solutions and compare how they are different from each other, let’s start with the basics of what does what.

SMPP

SMPP or Short Message Peer-to-Peer is a protocol in information technology. The SMPP Gateway is used in sending and receiving messages on mobile phones, including GSM, iDEN, CDMA, UMTS, and TDMA. It utilizes a level 7 TCP/IP, which means a faster SMS delivery.

SMPP is the means for you to receive and send messages from your cell phone. An SMS message goes through the SMPP to connect to an external system and then to the SMPP Server in a message center. SMPP SMS Gateway allows and handles high volumes of SMS at a time.

SS7

SS7 or Signaling System 7 is a standard in international communications that offloads PTSN traffic congestion to a digital wireline or wireless broadband network. It has high-speed circuit switches and digital signaling points that can exchange information between SS7-capable nodes.

What this means for SMS is quicker delivery with little to no lead time when receiving or sending messages. It also reduces the need for more resources, and therefore a cost-effective way to handle message termination.

SIGTRAN

SIGTRAN or Signaling Transport is another IT protocol that serves as an extension of the SS7 family. It is unique in that it uses a specific IP transport, which is the Stream Control Transmission Protocol (SCTP). It sends SS7 signals directly over the internet via the SIGTRAN SS7 Gateway. SIGTRAN Gateway utilizes the internet as a resource for speedy global delivery

SIGTRAN widens the reach of SMS messaging and uses the internet for high-speed delivery on a global scale. It ensures that a greater volume of text messages is sent simultaneously.

What is the difference between SMPP Vs SS7 Vs Sigtran?

So, if you read the specifications of each of these software solutions they all have their own purpose in the network depending on what stage the SMS network or the telecom network is in today. Basically, SMPP is an application protocol that runs on the top of the IP layer and has limited interaction with the transport network. However, it is easy to use, reliable software for small to medium-sized SMS businesses with a certain size of SMS traffic.

If we talk about SS7 then it is an application that needs a level of expertise to handle and manage the link layer and network-layer protocols. SMS Wholesale and Hub providers with large volumes, or telecom operators with a huge volume of SMS traffic should have access to SS7. The SS7 was designed and developed to support the existing telecom network and there was a need for a solution that could understand the signals of IP networks which gave birth to the Sigtran.

Sigtran manages the same set of functions as SS7 for call management and SMS alerts, however, it uses the IP network and SCTP transport network, unlike SS7 which uses UDP & TCP network. With the increasing demand for Sigtran in VoIP, SMS, and media segments & applications it is known as the media gateway as well.

Why do you need SMPP to Sigtran or SS7 converter?

Reliability

The SIGTRAN connectivity has a high-performance implementation that makes sending and receiving SMS a quick and reliable event. These properties are critical in an SMS business or any other enterprise because short messaging is what connects retailers to customers of which you can get from our SS7 Messaging Solution.

Scalability

Depending on the number of licenses you purchase, you will be able to get the exact product deliverables that your business requires. We give fair and honest SMPP2SIGTRAN capacity that you need with straightforward systems for billing and reporting that is useful for your revenue growth.

Load Balancing

With a dedicated SMPP port and SIGTRAN pathway, our TeleOSS system is carefully crafted by experts to bring you a steadfast load-balancing for your SMS termination requirements.

Low Ownership Cost

With our SS7 SIGTRAN SMS Gateway, we offer an interface for other SIGTRAN application servers because we understand how cost-effectivity is vital in any aspect of a business. Our premium SMPP2SIGTRAN offering to you is on a per-license basis so that you only pay for what you need. You can enjoy the benefits of our standard license with no additional charges so that you can allocate your budget accordingly.

Log Filing

With our SS7 Protocol Stack, we provide reasonable log validity of one (1) month for SMS transactions and a 7-day log availability for other transactions. You get the information that you need and monitor your conversions carefully using a predefined log format.

Final Takeaway

As a telecom operator, VoIP service providers or SMS Wholesale service provider, SMPP 2 Sigtran/SS7 converter has huge benefits for your business as well network. Enhance the security and reliability of the SMS delivery.

With the increasing security conditions by the Telecom government bodies across different countries in the world, SIGTRAN has become mandatory for SMS and VoIP players to deal with. Any request or application that does not support SIGTRAN or SS7 will not be useful in the future. If you are looking to replace the existing software solution and move advanced network solution then contact us today and check our features & functionalities before you decide.

Book a meeting today.