Category: Uncategorized

Even in the age of digital world, SMS is one of the powerful marketing tool which is still the first to hit the inbox of customer before emails or calls. Even if the customer is on roaming, out of internet network area or busy on call, SMS can mark its presence unlike other marketing platforms. Since the first message was sent in 1992, the flood of messaging has never stopped. In fact, telecom operators and bulk SMS providers have converted the disruption into an opportunity. An entire new layer of business segment has been added across world including Africa.

As per the current market research, the African SMS market has already crossed 81 billion and it is still increasing. SMS Aggregators targeting the lucrative market should be prepared with the right set of resources and solutions in network to cater the high volume of traffic. There are several web based solutions in the market, however, a SMS Gateway product is what offers the control and functionalities for the desired results.

Why SMS Gateway Product is more reliable?

Using a reliable solution can enable you gain control over your business and network. If you are using high cost rentals then there are chances that clients expecting discounted rates are lost to your competitors. With the help of SMS Gateway product solutions you are the boss of your business and you can define the rate as per the business requirements. If you wish to provide new services, international pricing, discounted rates or integrate with other solutions then you can seamlessly invest without any permission or approval of third party teams. However, in rental based models, it depends on the company through whose service you are using.

Why not open source/in-house developed solution?

When was the last time your product was upgraded or added new features to your in-house solution? This is the common challenge that most of the SMS Aggregators using open source/in-house bulk SMS software solution are facing. Every company can develop a CRM but why do they rely on professional solutions, because they invest time, resource and money to expand the features and functionalities required to keep pace with evolving market. Same is the case with Bulk SMS Gateway solutions! If you want to evolve with the market choose standard product rather than open source solutions.

What should SMS Resellers and Wholesalers look in a SMS Gateway product?

• The SMS gateway solution should be able to support not only bulk SMS promotion but also other features like bulk emailing, shortcodes and long codes. Reliable SMTP connectivity enabling inbound and outbound connections with interfaces to SMTP, HTTP/HTTPx, etc. can offer additional features.
• SMS Wholesalers would require a solution that enables them to access two way messaging features by which direct subscribers and reseller’s subscribers can also launch interactive services. Multi-lingual SMS adds benefit of offering enhanced marketing support to customers with cross-border business network as well.
• SMS Gateway with scheduling, filtering and controlling features to prevent spamming and flooding can help in a better quality of services to the customers. Rule based routing engine in SMS gateway can help in routing the messages to low cost and quality operator networks to gain minimal failure results.
• Live traffic monitoring, statistics, MIS reports and user wise or gateway wise reports are some of the important information which is must to analyze the business, network and traffic performance.

Conclusion

There are many such messaging suite solutions which can offer high-quality business enhancements to SMS Resellers and SMS Wholesalers. Choosing the right solution for the best results is the need of the hour!

Enterprise level 2 way SMS messaging is a process by which the sender and receiver can communicate through the 2 way messaging channel. In the fast paced world, it has become difficult for customers to attend the marketing calls or respond to the requirements immediately or timely. In such case, a simple SMS can play vital role in getting things done. But in order to complete any transaction or communication it is important that the message is passed to both parties. That is where the two way messaging tunnel process is used.

Simple Example

In simple words, if you want to order a specific product and you do not have time to order then all you need to do is send a message to a short code given on the product website or brochure. You will receive the details regarding the payment or cash on delivery once delivered. The product reaches your home or office and you can make the payment. The transaction becomes so simple and automated that there is minimal manual intervention in it. Time, money and resources saved!

What can customers expect?

By using the two way SMS messaging gateway solution customers can expect faster response and build direct link with the end users. Gone are the days when companies used to spam the customer inbox with marketing messages. Now it is the era of smart usage, the same SMS is used to automate the business process and enabling customer support over SMS. In several regions like Africa, Middle East and Asia, companies have started automating their business through SMS automation system which uses 2 way messaging process.

You can deliver highly targeted messages and get real-time monitoring benefit. Based on the business process, SMS resellers and aggregators can also enable bulk promotions or marketing support enterprises. Because of the two step verification followed in the process, spamming/flooding can be prevented. Enterprise customers and their end users will receive only brand specific high quality content that they can opt-out if needed.

What are the benefits of 2 Way Messaging Channel?

There are several benefits of using a 2 Way Channel SMS Gateway for your business. SMS Resellers and Wholesalers also can benefit out of this solution.

Building Customer Base

One sided bulk SMS promotion is parting the way with technological advances. Businesses and customers are looking for channels through which they can speak to brand executives. SMS Resellers and Wholesalers offering bulk SMS services are expected to provide solution that can handle two way messaging so that enterprise business can gain better reach and increase customer base.

Streamlining Business Process

With the help of the SMS Gateway, business processes and customer communication can be streamlined. Whether it is booking appointment through SMS or handling customer queries, 2 way SMS channel can enable a wide range of processes to be automated.

Gaining Feedback

A simple feedback message can also play vital role in changing the brand image of your product/services in the market. Instead of deploying a separate feedback system or resources, you can send SMS to get the results.

If you are looking for a SMS gateway for your SMS reselling or wholesale business in Africa then you must look for a solution that has the two way sms messaging feature along with various industry leading services.

Although OTT messaging applications have taken all over the world, SMS still has strong presence and its market reach. Even for authenticating the OTT applications, players use SMS platform because it is the simplest and secured mode of authenticating the MSISDN number of the user. Further there are some applications which can even work without the MSISDN number, but for SMS customers need authenticated and active mobile number. So the point is that even in the modern age of OTT applications, enterprise customers still believe in the SMS platform over other options.

With the increasing demand for the Bulk SMS packages in the market, SMS aggregators are constantly looking for better and modern solutions that can enable them to offer the best in class solutions and innovative business models their customers. However, there are few other SMS aggregators who believe in open source/in-house software solutions over industry standard products. In addition to that, there are several benefits that you avail by choosing a standard product line. We have discussed some of the major benefits below which will be of interest to you if you are planning to purchase bulk SMS gateway software solution.

Major Cost Saving

The ultimate goal of any business is to enhance and expand their customer base by offering the best in class services. SMS Aggregators who believe in using open source and outdated in-house software solution believe that they are gaining on current revenue. However, if you see the future cost and revenue then you are losing on the major chunk. Using industry standard solution enables you with the latest and innovative features, functionalities and business models. Moreover, it also enables you to manage your process as per the international standard.

Minimal Dependency

Whether you are using an open source or in-house software, it has be upgraded and updated on the regular basis otherwise, you will be offering the same old packages which will create a platform for your competitors to pitch in. Using industry standard bulk SMS platform allows you to create your business plans and package as per the market trend and enable your customers to enjoy the freedom of reaching their end users uniquely. The dependency of moving from one operator to another over in-house software is higher than the standard SMS platforms. Regardless of which operator service you choose, you can switch effortlessly in standard SMS solutions.

Edge over Competition

Bulk SMS is a highly competitive market and customers believe in the most cost-effective plans that you offer. If your existing operating cost is higher due to the software and infrastructure then obviously your packages will be on the higher side which will make competitors take your market share. You have the freedom of choosing the best operator service, best features & functionalities and best service offering by using the Bulk SMS platform that is developed for international standards.

Innovation and Scalability

In most of the cases it is observed that over the period SMS aggregators had to move to the industry standard SMS gateway platform because ultimately when it comes to innovation and scalability, the in-house or open source software solutions are not capable enough to cater the needs. Moreover, with the growing network and user scalability, it is important that you also have manageable infrastructure that YOU can control not the software CONTROLS you.

Conclusion

Having said that, we believe that when there is complete team which dedicated working on an industry standard features & Functionalities you have the benefit of standardising your business processes as well as network by choosing one. If you are planning to purchase SMS Gateway platform for your business then do keep posted in the comment sectio

SMS business is a lucrative business which has maximum potential to generate revenue nationally and internationally. With the globalization trend and modern infrastructure, travellers and tourists are moving from one country to another much more than earlier. Moreover, enterprise businesses also have started adopting SMS as their marketing tool by which they can reach their targeted audience whether they are in home network or foreign network. In order to tap the bulk SMS opportunities, SMS resellers need latest and ultra-modern infrastructure which comes with latest features and functionalities.

However investing in the modern infrastructure right from the start-up of the business is the challenging part. In order to overcome such challenges, there are several monthly SMS gateway platforms available online through which SMS resellers can smoothly launch their plans & packages in the market. It is simple to use and faster to grow with minimal investment. Some of the major benefits of using the monthly software platform are discussed below. If you are planning to purchase SMS gateway or bulk SMS software for your business then you should consider the below points before finalizing the software solutions.

Low Invest Maximum Revenue

For every start-up the major concern is to minimize their expenses and maximize their revenue. In such cases, it is difficult to invest lot of capital in the infrastructure and software solutions. With the variety of Bulk SMS platform packages, SMS resellers can choose the best option as per their size of business and requirement.

Network Management and Support

If you have an in-house Bulk SMS software then it has to be upgraded with latest features & functionalities over the period. You need a complete set of developers’ team and support team which can help the customers in resolving their issues as well as maintaining your Bulk SMS network. In such case it becomes an overhead cost which has to be managed. In case of rental SMS platform, you have a dedicated support and development team already working on your behalf and you just have to make a minimal payment every month.

Flexibility and Scalability

While enhancing your business operations and features to new market, there are many cases in which SMS resellers feel handicapped because of the lack of integration with their in-house software. You can enjoy the freedom of integration, flexibility and highly scalable platform by choosing the monthly SMS gateway platform. This will also reduce your overall time and money investment for new development.

Analytical Reports

For any business, the reports are the most crucial part and it can help in making the right decision at right time. If your solution is unable to generate the right type of network, business and financial reports then you are already losing major chunk of business to your competitor. With the SMS platform available in the market, you can choose to avail the most important report that quadruples your business result.

Conclusion

There are several solutions available in the market but choosing the right SMS platform can enable you to get the maximum benefit. Moreover, rental based bulk SMS platform can not only enhance your business reach but also roll out innovative business models with minimal investment.

Bulk SMS has become a core marketing tool for enterprise businesses including healthcare, banking, e-commerce, manufacturing, etc. Most of the companies have also started automating their business processes through SMSs. With the increasing number of SMS traffic across the world, bulk SMS business is growing exponentially and becoming a highly revenue generating platform for SMS resellers and wholesalers. In order to setup a SMS reselling business most of the people think that they need high amount of CAPEX and OPEX which involves large amount funding. In earlier days that was a scenario but with the latest cloud based solutions provided TeleOSS, you need no hardware, no software, no resources and no maintenance. 

Believe it or not, for aspiring SMS resellers who are planning to start their business it is the best option to get a complete platform of advanced features and functionalities at the most competitive monthly pricing. The simple reason is you can majorly focus on adding more business and traffic to your platform, instead of thinking about expenses, resources, capex, etc. It is a faster method of developing your business in the shortest period of time. The benefit of choosing an industry standard platform that you can increase the TPS as per your requirement based on your network growth. 

In addition, there are several other benefits of choosing the cloud based platform which we have discussed below:

Maximized Saving

If you are concerned that moving to the cloud based solution will cost you more than the on-premise solution or rental based solution then you need to rethink. The simple reason behind is that you do not have to make any kind of initial investment and based on the growth of your network you can expand your monthly business plan. 

Secured Network

If you are concerned about your data, confidentiality, customer data, etc. then you can simply stay relaxed because the platform has several customers’ accounts because of which it is built on highly secured environment. Moreover, the platform owners are responsible for not only yours but several other customer data so they are more concerned than you. 

Highly Flexible

If you are using an in-house software or solution then if the network is scaling then you will have to add additional hardware or purchase user licenses. There are different packages based on which startup SMS resellers to enterprise level SMS resellers can choose their plan. Moreover, you have the flexibility to choose the features and module of your choice to offer innovative feature to your customers. 

Auto Upgrades

There is a dedicated team which is readily available to provide you instant support for all your technical queries related to the platform. If you or your customers are facing any problem, you can contact the TeleOSS team to get assistance. The dedicated development team is also constantly working on newer features and functionalities which are periodically added to your plans on regular basis. With this you can get best of the industry features without any additional cost. 

Reports

Reports are an important part of every company whether it is into service or product, and TeleOSS very well understands it. With the help of the analytical business and network reports, you can easily understand which client is generating maximum traffic and what package you can provide them to enhance the service quality. By manipulating

Conclusion

By choosing a monthly model, you can focus on developing your business rather than other operational issues. You can also enhance your revenue generation by reducing all the other costs and just a minimal monthly cost that comes with a large amount of benefits. If you need more information about the monthly bulk SMS platform then keep us posted at info@teleoss.co. 

Short Messaging Service (SMS) have dominated the industry for a while and still it is the major source of alerting, authenticating and promotional messaging platform which almost all the enterprise companies utilize. However, with the surge in OTT applications in the market, enterprise customers started exploring newer options of sending promotional messaging leveraging the OTT applications. Until last year there were very limited options which could actually enable OTT bulk messaging. With the new solutions available now in the market, customers have the benefit of choosing their choice of trending OTT applications in their region and send high volume without any limitations. 

This has not only lead the enterprise segment to enjoy new features and benefits of approaching the customers but the SMS Aggregators, Resellers and SMS wholesalers have also got a complete new platform to tap and generate more revenue. Some of the major benefits of OTT messaging gateway are explained below for your reference:

Interoperability

The OTT Messaging Gateway is similar to the SMS gateway which has the capability to broadcast high volume of messages in a single to users defined in the system. In addition to the existing process, OTT messaging gateway offers a new set of features to combine different OTT applications as per the business requirements and customer segment.

Minimal Cost

Unlike the SMS packages which needs to be purchased from the operator, SMS Aggregators and Resellers have a better opportunity to tap the market by selling the plans directly to customers without any upper layer. Only thing that you need is the OTT messaging gateway with the right set of customer base. The cost of sending and managing the OTT messages is much lower than that of SMS.

Dynamic Content

Although SMS is the leading choice of customers currently for promoting their products and services, OTT offers a step of sharing digital content through the gateway. OTT Aggregators and Resellers can send URL Links, Videos, Images, Files, etc. to customers directly through the gateway to their application. 

Business Operation

Almost all the smart phone users are using OTT applications like WhatsApp, Line, WeChat, etc. to stay connected with their families and friends. And all the smart phones are enabled with 3G/4G/Wi-Fi connectivity as it is lifeless without it. Leveraging this opportunity, business houses are exploring options to automate their business operations by which they can track their sales team, delivery team and other business teams through OTT messaging. 

Interactive Features

OTT messaging can be configured and designed in such a way that the entire conversation of communicating with the customer can be made interactive. Just by dialling specific number, customers can reach the support team or sales team without the need of call centre. This approach can help in reducing the calls to support and offering better support within time line. 

Conclusion

OTT messaging gateways is not only a great platform for the existing SMS aggregators, marketers and resellers to tap but also perfect for enterprise businesses to approach customers differently. Unique business models, business automation processes and highly dynamic content can be shared with the customers using OTT gateway. It is interoperable, integrable, flexible and highly scalable to accommodate high volume of messages. For information regarding OTT gateway, you can reach us at info@teleoss.co.

We are living in a mobile world through which almost anything and everything is possible. Whether you want to open a bank account, transfer, purchase asset or even get latest update about other part of the world. The mobile technology has transformed the processes and functions in every segment. Whether it is marketing, sales or business automation, SMS has become of the major accepted platform in the enterprise segment.

The mobile marketing comes with different names as some call it text marketing, business sms marketing and sms marketing. Due to 98% of open ratio, SMS marketing has become the focal point of all the marketing activities over email and calls. It has its own benefits like cost-effectiveness and faster reach to customers.

And due to increasing demand and volume of SMS in the market, operators are also looking for advanced SMS wholesale solution that can help them to cater the huge volume as well as offer innovative business models.

Some of the operators and SMS wholesalers believe that using open source or in-house developed software can be optimized than choosing advanced industry standard SMS wholesale platform. There are few points that we wanted to highlight and discuss in this post for the SMS wholesale segment.

Optimum Savings

The major concern of all the businesses currently in the market, whether it is SMS based or others, the major point is to save the revenue by minimal expenditure. SMS wholesalers believe that using an open source software can help them in saving the infrastructure cost. However, this will result in ultimately losing higher cost and customers.

Solution Uniqueness

In-house software can cost you minimal but ultimately designing it in for future, you need a dedicated development and support team which can help in adding latest technicalities. You have to invest more on the team and resource cost. Instead with the help of advanced SMS wholesale solutions, you benefit of getting all latest functionalities without any additional cost.

Secured Solution

In any network solution it is important that you have secured data of customers, partners, etc. However, the safety and security of the data is not assured in the open source solution. There have been several cases in which the open source solutions are not secured enough and customers have lost their data or resulted in data-theft. Choosing industry standard SMS wholesale solution can also help in overcoming such challenges.

Dedicated Support

Although you have dedicated support team internally, if your system crashes or customers need unique feature then it is out of the scope of the support team. The SMS wholesale solution has dedicated support team, development team and customer account team that can help in scalability, flexibility and integrating business legacy systems.

Conclusion

Instead of investing in open source or in-house software, you can look for SMS wholesale solutions available in the market with international standard quality features & functionalities. If you need more information then you can reach us at info@teleoss.co.

If we sum-up telecom world just by saying service providers or carriers then it is enough because there are several sub-systems and functions within the telecom world. SMS Wholesale and SMS reselling is one of the core functions which helps the service providers to keep their network in balance and congestion free. SMS Reselling is a buzz word in the current market and with the increasing popularity, the competition is also pretty high. SMS Wholesalers are adding new customers each day and offering the share of business at the high cost price which makes it difficult for the SMS resellers to cope up with the competition.

Enterprise customers on the other hand are looking for simple and cheap SMS plans which can help them to cover larger segment at cost-effective rates. In addition to the pricing war, there are few technical hassles as well which SMS resellers are facing in the market. In this post we have identified some of the most common challenges and solutions for the same which you can consider to stop the revenue leakage and generate maximum business.

Critical Business Loss & Revenue Leakage

# Challenge: When SMS resellers purchase a bundle SMS package from the wholesalers, they are provided with a panel through which they can operate the SMS network and users. If the wholesale SMS package is cost-effective but if you find a better option then you will have to transfer the entire load of users to the new wholesaler panel which will result in downtime, customer loss and technical hassles.

Check the below calculation and if you stretch your mind a little, you will observe the amount of revenue leakage and loss that you are incurring currently

Solution: Instead of changing the user base each time you change the wholesaler, you can choose TeleOSS SMS Aggregator platform which has the flexibility to integrate with multiple wholesaler API. You can shift the wholesaler services smoothly as and when you need just by integrating the new API.

Default Features and Functionalities

# Challenge: SMS resellers who are using the default panel offered by the SMS wholesalers, have no control over demanding new features or functionalities as per their business requirements. Moreover, even if your network and customer base is growing, you will be limited to reselling because of the limited functionality system that you are provided with.

Solution: The SMS Aggregator solution offered by TeleOSS enables you to expand your network, scale up the traffic and customize the solution as per your business requirements. Break free and grow ahead in the market from just SMS reselling to SMS wholesale or Multi Service Operator (MSO).

Cost- Effective Service Better Business

# Challenge: The SMS business is completely a pricing game. No matter you have hundreds of enterprise customers today, but if you are costly at certain point of time then your customers would choose your competitor for cost-effective solution. If your landing cost is higher from the SMS wholesaler then it is difficult for you to offer better price to your customers.

Solution: By choosing the TeleOSS SMS Aggregator platform you can switch between low cost and premium SMS wholesaler services and cater to customers looking for cost-effective SMS packages as well as customers looking for high quality service packages.

TeleOSS is a leading SMS Gateway, SMS resellers and SMS Aggregator software solution provider. All our solutions are industry focused. Designed and built to serve millions and billions of SMS traffic each minute, we assure that all your business requirements will be fulfilled by choosing our platform.

Feel free to contact us for more information on SMS Aggregator solution on: info@teleoss.co

In the new age technology world, it is important for all the businesses to cope up their pace with the current market. Telecom industry is one of the core segment which is touched by the technological revolution at first. During the earlier times when the SMS service was launched in the market, telecom operators did not presume that the volume will increase to such an extent that they will have to offload the volume to smaller networks.

Even in the age of smart phones and OTT applications, the volume of SMS has not reduced and in fact operators are expanding their business network to international markets. In traditional cases, service operators need to make several bi-lateral ties with international carrier operators to run their business as the third party network will be consumed. The costly deal of SMS termination to international service provider network has given birth to the need of a platform which can reduce the complexity in foreign engagement, international business expansion and cater scalable network.

The latest solution that helps the new SMS business structure is SMS hub solution which can help in reshaping the international interoperability, managing SMS traffic and coverage across multiple service provider connections. The SMS hub solution has the flexibility to route the SMS traffic from one country to another which ultimately helps the service provider to choose the least cost routing connection and ultimately landing on the desired destination. The revenue saved and earned through this mechanism can help service providers in saving billions of dollars. With simple investment of SMS Hub in the network, the return of investment is pretty faster.

Along with the least cost routing and real-time traffic monitoring, there are several other features and functionalities which helps service providers to launch innovative business models for enterprise customers looking bulk SMS, OTT, etc.

TeleOSS is a leading provider of carrier grade SMS wholesale hubbing solution across the globe. The SMS Hub solution offers a wide range of features and functionalities which can help you in reducing the SMS termination cost and enhancing business reach across foreign markets. TeleOSS SMS Hub platform supports A2P, P2P and Bulk messaging services. You can avoid complex roaming agreements and offer a seamless experience to your customers. Scale up your network to billions of messages and more without any limitations. With minimal investment you can generate large amount of revenue and win customer satisfaction. The solution comes with several features that can help in enhancing your current business processes and network operations.

For more information click here

Nowadays the business of advertising is thriving and marketing through bulk SMS is very lucrative platform to provide immediate response to customers. More importantly, Bulk SMS is a very ordinary, time-saving and cost-effective method of communication in today’s business world. Whether it is for new offers, confirmation of the order, renewal notifications, or subscription alerts – all are being roofed through one-way or two-way SMS aggregator based connectivity. Above facts clearly indicate that this is the right time to start your Bulk SMS Business.

Every business cannot bear the huge sum to tie-up with giant telecom players or fulfill the licensing conditions; hence Bulk SMS Aggregators or Bulk SMS resellers are an easily accessible and affordable solution for enterprises of any size and shape. The market size and scope for bulk SMS business huge and as per the recent survey the global market is expected to reach around $71 billion by the year 2020. Thus and so, starting your own Bulk SMS aggregator business to support enterprises in their SMS marketing activities a great idea.

How do they work?

By and large SMS aggregators and resellers work through Bulk SMS gateway based access through which they buy bulk SMS plans and send messages to their customers. Although, they have another profitable option that is to deploy their own Bulk SMS gateway platform and manage their network of clients as well as SMS resellers. As an alternative, aggregators and resellers can configure SMS plans as per the requirements using the Bulk SMS gateway platform and offer to enterprise customers.

A lot of enterprises in the business market need quick delivery Bulk SMS service to send their message to their targeted audience. To share the amount of SMS traffic according to regions the operators need SMS resellers and whole sellers. The SMS whole sellers can buy SMS volume at cheap rates from the operators and then push SMS using either their own platform. Now, the SMS aggregators can generate profit by offering a competitive pricing to enterprise customers and generate faster ROI.

What is highly needed to start this business?

To commence a Bulk SMS gateway business there is no need to have specialized skills or some particular technical qualification. The essential element is powerful network clients and customers from diverse enterprise segment who is willing to augment their business exposure in the market. Having fundamental knowledge and a strong platform for SMS gateway solutions will foster in increasing the business.

Question to think about before starting your own SMS Aggregation Business:

1. How to get the Gateway for setting-up the business
2. Whom should you connect
3. What profit would you make by offering Bulk SMS Services
4. What are the biggest issues with SMS Aggregators
5. What are the technology compliance to take care of
6. How to choose SMS Gateway Software Provider

The final say

A lot of companies pick cheaper products by compromising on product technology. This makes them feel either completely unsatisfied due to lack of technical support, features, scalability or highly developed updates.

Thus, choosing a robust and comprehensive Bulk SMS gateway platform is the wise decision to become a leading and independent SMS Aggregator or SMS reseller with cutting-edge business operational features. TeleOSS proffers SMS Gateway Software solution and OTT Messaging Gateway software solution that facilitates SMS wholesalers, and SMS resellers to offer Bulk SMS messaging services as well as Bulk OTT messages services to their client base. To know more about our solutions, please visit www.teleoss.co

Share the post “Whys & Hows of starting Bulk SMS Business as SMS Aggregator or SMS Reseller”