can also leverage the platform to launch a separate line of business enabling their existing customer base to use the VoIP services as well as launch OTT messaging services to promote their services in different regions and markets. The platform can centrally managed for all the customers from single location using user friendly GUI. It also offers an additional revenue generating platform which has the huge potential to transform into a great business in coming few years.
Marketing agencies who are currently offering different platforms like advertisements, SMS based promotions, SEO/SEM, website banners, digital or print ads, etc. can also leverage the platform by offering an additional plan of promotion to their clients and customers. The OTT platform can enable customers to send personalized messaging using the digital products like videos, memes, voice messages, graphics, ads, mailers, etc. within the message which makes it more potential tool for the marketing. The OTT market is a ready-to-tap market which can yield faster results and high revenue generation for the marketing companies.