As Resellers:- If one of the Panel is down they have to Migrate all their customers to another panel and then start the Business – hampering customer experience. Also are dependent on Reseller Panel Provider for Quality Services.
As SMS Aggregator using Ready Platform:- Ready SMS Gateway Application is not able to adapt to the changes that Telecom Business Environment is bringing, facing issues with Scalability and Features.
As Bulk SMS provider having Outsourced the Platform development:- Due to dynamics of Telecom Industry the platform is not able to adapt and the Outsourced Developer lacks industry experience. As they are just Developers and not related to Telecom.
SMS Providers who are Expanding the Business:- The current SMS Gateway is not able to support the expansion, like customer base, volume of SMS, User Management, Pricing rating and Charging, Routing Management etc.
New Entrants:- Customers with experience in the segment who want to start up as SMS Aggregator and compete with top Aggregators. They don’t want to be Resellers, but are in a dilemma whether to opt for a Ready SMS Gateway from an SMS Gateway Software Provider, to outsource the development on an Open Source SMS Server, or to hire a developer to develop an SMS Software from the Scratch!