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The latest issue of MEF’s eBulletin was released today and turns the spotlight on mobile messaging with an in-depth look at the news, issues and market drivers shaping the enterprise messaging space which includes analyses on global market forecasts, conversational commerce, revenue leakage, and how being consumer-centric improves engagement.

Businesses are rapidly turning to enterprise messaging as a major platform for engaging consumers. Open rates which are so much impressive for the marketing of messages are suitably cited.  But beyond these areas such as notification and authentication in sectors like healthcare and banking as well as relationship building for retailers and brands are driving foward the messaging ecosystem.

Below are 14 outlined statistics that show that growth. Download the full Mobile Messaging eBulletin here for free.

1. Mobile intelligence firm, Mobilesquared, released a Databook showing that the A2P messaging market was worth $12.88 billion in 2015 and in 2020 will rise to $58.75 billion.
2. This same report also indicates that the deployment of more next-generation SMS revenue assurance platforms will witness grey-route messages drop from 65% of the total A2P global traffic in 2015 to 19% by 2020.
3. According to MEF’s messaging report, 65% of consumers communicate with businesses on chat apps; increasing to 76% globally through SMS.
4. Moreover, 1 in 3 users have interacted with financial services company via mobile messaging system with authentication acting as a key driver – 30% of consumers globally have confirmed passwords via text messages.
5. Globally, the financial and banking services and retail sectors are set to be major verticals and contributing more than 40% of the market share for A2P SMS market growth.
6. Elsewhere, Telefonica’s Text Economy Report indicates that retailers, banks, and OTT providers themselves will account for 60% of global A2P messaging traffic by 2017.
7. Consumers prefer SMS. According to the Direct Marketing Association poll, 44% of respondents would rather receive marketing messages and product detail via SMS.
8. Analyst firm Statista forcasts that the A2P messages volume was 1.625 billion in 2015, and by 2018, it will rise to 1.762 billion.
9. Credence Research goes a step further, forecasting two trillion A2P messages in a year by 2017.
10. The global A2P share of SMS traffic has almost doubled in the last five years from 11.7% in 2010 up to 22% in 2015.
11. OpenMarket in collaboration with Portio Research has forecasted that businesses will send over 1.7 trillion A2P messages in 2016.
12. A customer engagement survey by Ovum and Tata Communications indicated that SMS – by a wide margin – remains the preferred way of maintaining contacts with consumers with more than 50% of respondents indicating that they expected their use of email, SMS and social media to increase over the next 12-24 months.
13.  Unsolicited messages do threaten consumer trust. MEF’s 2016 fraud report indicates that 26% of chat app users and 28% of SMS users receive a spam message on a daily basis.  And 33% have received a SMiShing (SMS phishing) message.
14. MEF’s Future of Messaging Working Group estimates that SMiShing alone contributes $680 million to the annual $2 billion fraud cost currently borne by mobile consumers and operators.

Companies that are on the enterprise level makes use of SMS messaging for both customer and employee communications. In fact, a study last year showed that 89% of enterprises use or plan to use SMS messaging starting this year.

That is great news! But often these companies will investigate the feasibility of building their own technical solutions rather than the outsource aspects of the business. So, an organization that decides to use SMS messaging as an essential part of their communications, may think about building their own SMS gateway. Read on to see three reasons why building an SMS gateway in-house is not the best route for most enterprises if your company is in this kind of category.

It’s Not Your FieldOf Operation

Your business, probably does not have anything to do with SMS messaging irrespective of what it is, (otherwise, you would have already been a provider of some sort, would you not ?). So, you have no in-house expertise in the subject area. Could you hire some experts in the field? Yes, of course, you could. But are you really interested in hiring experts in the field?

You see, there is a lot more to the SMS industry than the technical challenges of building a gateway. Beyond the technical requirements, there are negotiations and agreements with mobile operators and aggregators. There are also security and legal considerations when dealing with electronic communications.

So, inevitably you will need to hire people who know the industry from a variety of perspectives if you plan to build your own SMS solution.

Cost Prohibitive

Technically speaking, there is a lot of research and development done by developers of SMS gateways. There are costs for hardware, development, maintenance, and training. And there are per-message costs to send using Tier 1 routes because, at some point, any gateway needs to interface with an SMS aggregator or mobile operator. There are fees in that process that can not be avoided. Therefore, if you are having the feeling that these processes will be expensive to get an effective outcome, you are very correct.

Now consider the alternatives: You pay a few pence per message sent. No facilities, hardware, personnel, or maintenance beyond what you already have for your applications. Whereas, for the sake of saving money, some SMS service providers become unreliable, there causing endless problems.

The Integration Is Quite Simple

Chances are that, you already have applications you use for internal or customer communications – email, telephone, scheduling systems, online support programs, and it actually could be many applications. When you are planning to add SMS messaging to that mix, you may probably think that it is just a matter of adding the functionality to your existing programs.

And that is perhaps true because SMS service providers that have a good reputation offer application programming interface (API) that allows you connect to their service using your applications. This makes it a less complex thing to connect to, an existing gateway without worrying about the extra costs/charges or personnel/experts to develop or maintain it. You manage control over the applications, data, and costs.

It is simpler, safer and more economical than building your own system because building your own system limits the amount of functionality that the app developer has anyway. The functionality will be limited as your GSM-modem based SMS API is only able to perform certain functions – sending, receiving, the real basics of HTTP API development.

Hence, setting up your own SMS API and gateway, however, is only feasible if you have a tiny network of people to text, who will not mind the errors or security risks that this development can cause.

Conclusion

It is always best to go to experts to handle things. It will only yield to a more perfect result. Our vision, mission, values and strong team structure keeps us at the top notch and one of the bulk SMS gateway software provider an MNO or enterprise may wish for. TeleOSS helps in delivering the best in class solutions in the market. We design the solution that can be deployed in international telecom networks also. It needs complete knowledge of compliance of each country and telecom norms and regulations, which our solutions fully comply.

“We are sincerely sorry, but we are currently experiencing high call volumes. Please hold on and bear with us. Your call is very important to us.” Everyone who has attempted on the phone to interact with a business, for whatever reason, has heard this frustrating phrase at some point, or at least something just so similar to it. Still, businesses remain hesitant to have a change of game utilizing a channel as simple as SMS messaging. Many hold a wrong belief that this mode of communication is outdated or that their customers don’t want to get messaged. Nothing could be farther from the truth.

A recently conducted survey infers that more than 64% of people believe that businesses should adopt the use of SMS, even chatbots, oftentimes to communicate with one’s customers and 70% believe that it as an effective form of commercial interaction. And below are four reasons why.

There is Convenience in SMS Messaging

Convenience remains the main reason why customers appreciate the SMS messaging system as an effective marketing tool. Assuming you need a haircut, there’s no need to phone through a countless number of times with the hope of getting through. Just a simple SMS can book you an appointment. Then, the salon can confirm your booking and also send you a reminder via SMS a few hours earlier. Now, answer the question, “Doesn’t that mean convenience?

Undoubtedly, SMS messaging is also an amazingly efficient mode of communication. How many people leave their houses without their cell phones? Making your good customers read your promotional SMS or get SMS alerts of any policy changes, for example, is as fast as possible, and it is most times guaranteed. On the other hand, it is also convenient for the customers too. They do not have to go through hundreds of emails or in the end, get disturbed by annoying salespeople.

It Is Very Relevant

SMS marketing tool is so positive basically because of its opt-out and opt-in functions. This means that the receivers of your SMSes are getting the messages because they want to be aware of what exactly is going on. Creating targeted messages based on behavior and demographics is also very easy. And more so, personalized form of communication is always going to be more successful than the generic ones because the content always appears relevant to your customers. SMS messages about the latest fixed prices of haircuts, for example, may make you win the business. Personalization also reduces the risk of your customers seeing your messages as spams.

It Is Very interactive

SMS messaging isn’t just a one-way road. It allows you to both sends and receives messages to and from your customers. Rethink that haircut example. That interaction could only increase the engagement level of the customer with your own business because it is convenient and on their terms. There are many types of interactive options for your SMS campaigns. You could run a contest, issue a survey, receive feedbacks on services, or even just generate some engaging polls. And what of using SMS messaging as part of your customer service offering? Most people are more likely to text for customer service than to phone or use some other channels.

It Is Green

People are always conscious of their environmental impacts. A very nice way to help this is by simply marketing through mobile coupons – a simple SMS message with all the promotional information in it. Also, with the added advantage of a two-way SMS messaging system, customers can simply reply with a text message back to the business just to redeem their discount. There is no unnecessary printing or packaging and the environmental impact is so negligible.

As a business owner, if you are looking for an extremely productive way of communicating and keeping in touch with your customers, then look no further than SMS. Read our latest article on why any business size should adopt the use of bulk SMS and find out how SMS can improve your business-to-customer relationship.

Conclusion

If you own a business, big or small, and you wish to improve your customer experience and give them what they deserve – A2P SMS messaging. Then it is paramount you start thinking of getting a suave SMS gateway software to help you establish yourself and to start sending messages to your customers. TeleOSS bulk SMS gateway software solution is always on track to help you with that, so go nowhere!

Here is our contact- TeleOss – Contact us

The customer’s experience is the fundamental reason behind any effective marketing strategy. This is simply because of the improvements in innovation and the intersection of SMS messaging that has made the desires of clients to soar. Although, harmonizing bulk SMS messaging with customer experience is only a fraction of the ways with which client desires can be raised.

What Are The Reasons Why Client Experience Is Essential?

Consumer experience is the basis of any enterprise. Across-the-board, your clients use their money to purchase your goods and services. It is very important that you guarantee a good experience during transactions with your clients, as to how your company’s image will be portrayed depends on it. If it is well achieved in the right way, it will help in strengthening your bottom line.

In this period of innovation, word spreads out very rapidly, so when a client is satisfied with the experience they had with your company, they are presumably going to expand your company publicly. In circumstances where the situation is otherwise — bad experience — a similar thing may happen.

To ensure that your customer has a positive experience throughout, you should make use of SMS to make the adventure as straightforward and efficient as could be anticipated.

The Most Effective Means Of Incorporating Bulk Sms Messaging Amid Excursion.

Bulk SMS messaging is undeniably an outstanding amongst famous kinds of equivalence in the present age. Billions of messages(SMS) are mailed every day across the globe, thereby making it a phase that is incomparable regarding winning customers. Integrating this into customer’s experiences is imperative in developing your enterprise exponentially

1. Employ focused on SMS messaging services.

People tend to overlook non-specific messages, so it’s wiser to employ customized, directed messages to articulate if necessary. This is simply because you are communicating with an individual, not to a group and of course a person will not appreciate a message that is meant for a gathering.\

You can compose the messages to clients in view of statistical factors, their zest, and the manner with which they carry on the web. Formulating customized correspondence broadens the assessment of the message by simply lessening the number of intangible messages that the buyers get once in a day. In a situation where each message you disseminate has analogous esteem, clients will start to divulge in your image and as such, will be more impulsive to keep employing your commodities and administration.

2. Make sure it inducts some segment of your omnichannel procedure.

Permitting customers to cooperate with your image by simply notifying is crucial, yet what’s more important is having this medium enhanced for customer experience and the benefit of the clients. your employees should be prepared to take care of administrative messages quickly and efficiently, regarding them as they would take care of a live visit. A feasible method of employing SMS message as a peculiarity if your omnichannel methodology is refreshing clients of their injunctions, giving them a rapport to their request on your site that conforms with the assertive email that you sent them. From this site, they should have the potential to get their requested data and this data should be imperceptible with the overall channel.

3. Send surveys by means of content

SMS messaging is not only significant in counseling clients about their requests, but it can also help strengthen client encounters by simply encouraging you to amass information from reviews, surveys, and studies. For instance, you could articulate an SMS to your clients getting some data about their involvement with your image and ask that they should answer with a rating of one to five ‘stars’.]

Chances To Employ Bulk Sms Messaging Amid Contact Focus

You may have an outstanding commodity and yet a recluse wayward touchpoint may make your clients to the frustrated in a bid to cooperate with your image. Below are some recognizable and useful open doors for SMS engaging into client touchpoints:

• Onboarding: you can employ SMS messaging to entertain new customers to your image. This can encourage them to feel more honored and begin your compan
• Confirming progressively: an SMS is presumably the best method of conveying consistent affirmations. customers feel reassured by these messages and you may also include a ‘thank you’ and to these affirmation messages to in turn mold the loyalty of the consumers.

Conclusions

Based on the aforementioned points, we can say that the experience of a consumer plays a significant role in the prosperity of any enterprise. So, you have to make sure you give good services to your customers and this can be feasible by simply incorporating SMS to their excursion and sending real-time messages. TeleOSS can professionally help you with that. We’ve made SMS Aggregators, business owners and SMS resellers great. Also, If you integrate SMS services into your with our a-one SMS gateway software solution, you will do even greater!

SMS may be defined as a-160-character- powerful and strong marketing tool. The Short Messaging Service (SMS) is a functionality that’s obtainable on any mobile telephone in the globe. Since the very first text message was sent in 1992, there has been no halt in the protocol. And with the increase in application-to-person (A2P) services, SMS will not stop growing. The question should be asked: ‘How can A2P SMS work for your business?”

Over the years, there has been a variety of different products that have tried to compete with the SMS. This ranges from the defunct Mxit to the Facebook-owned Whatsapp and also the microblogging platform—Twitter. All of them have tried to be the be-all and end-all, and go-to messaging platforms. However, none has totally succeeded in leaving SMS providers behind.

The major drawbacks with applications and also the messaging ecosystem is their adoption rates and compatibility with the newest hardware. Mxit, for instance, may take weeks to months to perfectly work on a newly manufactured device, even if it uses the same software as a previous model. To use Whatsapp or facebook, a user needs a smartphone so as to install the app. These aren’t possible options for large-scale growth, particularly within the African markets wherein feature phones still remain the dominant mobile system.

Although these platforms have adoption rates which are large, they still can’t hold an equal penetration rate as a typical SMS. Additionally, SMSes have an open rate between 98% and 99%. App platforms need approaches that are totally different, like community-driven engagements or AI chatbots.

What of MMS?

Multimedia Messaging Service (MMS) is comparable to SMS as it is a functionality built-in on phones. It utilizes the exact core systems as SMS and is capable of sending over one hundred sixty characters per message, and also the sharing of video and audio files. Although it’s robust, it’s restricted to the usage of a functional data service. This implies that if a client isn’t in a data coverage space, or doesn’t have an active data on their mobile device, they can’t receive an MMS.

A2P SMS by the Numbers

According to a report given by Zion Market Research, In 2014, the world A2P SMS market was valued to be US$55-billion. It’s expected to increase to US$70-billion by the year 2020. In addition, between 2015 and 2020, the market is anticipated to have a Compound Annual Growth Rate (CAGR) of 4.0%.

This growth is attributed to the approach with which A2P is used. it’s enforced across a wide range of companies, although not all of them are tech-based. For instance, medical institutions utilize a two-way communication system via SMS so as to inform and permit the booking of appointments. Commercial banks use this service for their customers to check their balances and to give them notifications regarding their transactions. The aviation companies send out plane tickets and details to passengers for flight details and changes. These types of methods are made easy through SMS aggregators and marketers.

What Is A2P Used for?

Countries and space of operation play vital roles in the expansion of the A2P SMS market. Although in Europe and the US, these are utilized, they still play major roles in rising the markets. for instance, China and India are the main countries behind the A2P SMS push.

The A2P SMS market is additionally a major driving force behind the expansion of the growth of the Internet of Things (IoT). For a visual type of breakdown, check our infographic on the topic out, that details a variety of uses and statistics.

Conclusion

Our company, TeleOSS gateway solution is one of the best and most experienced VAS (Value Added Services) products in the SMS industry. SMS resellers and aggregators from different places all over the world trust our bulk SMS gateway software due to how intact, reliable, and durable the architecture of our platform is. Moreover, we still promise outstanding features that suit the various format of bulk SMS marketing services. Let us get you on the go.

Just as we’ve mentioned in the previous articles, the high-sky effectiveness of SMS at engaging customers in all scenarios is not a spic-and-span matter. Statistical facts have also been brought today as a microscope for sensing through the worthiness of SMS in society.

To receive an SMS from anywhere and anybody, someone does not need a mobile phone. And this brings about flexible accessibility; where the elderly or very low-income earners who may not afford a smartphone receive text messages. Therefore, If your business intends to hit a large audience, it is totally recommended you go for SMS.

There are numerous statistics, up to thousands, and success narrations about SMS and a quick example are the amazing 98 % open rate, and that 90% of all SMS sent are opened within the first 2-3minutes of arrival, the list can keep going. However, we have decided to share just 10 SMS Statistics that may be strange to you, but will at least keep you excited.

1. 75 percent of customers prefer that if at all special offers will be sent to them, it should be done via an SMS. [Source: Digital Marketing Magazine]

The reason behind this is the conciseness of SMS ( 160 characters), the offers will be briefly stated and will head straight to the point compared to E-mails where long and boring texts might be included in the offer.

2. 78 percent of people long for a conversation via SMS with a commercial enterprise. [Source: RingCentral]

Nowadays where time is money and no one wants any sort of inconvenience, customers do not want to stay for long before they get a response from any organization they’ve lodged a complaint to. And of the safest way to achieve this is through SMS. invest

3. 84 percent of commercial enterprises who have spent some of their revenue on mobile presence testify instant and long-term profit. [Source: web.com]

This shows that if promotional and marketing SMS can be used efficiently, by setting up machine-controlled messages for the business regular tasks, there will be a significant positive change in customer satisfaction rate and sales.

4. SMS marketing campaigns are seven times more effective than e-mail marketing campaigns. [Source: DSIM]

The statistic here depicts that SMS has a very high open rate of about 98% open rates compared to any other communication channel such as E-mail with the open rates of nearly about 10-20%. This is really a big shot!

5. 80 percent of people utilize SMS for business purposes. [Source: Rebrandly]

Initially, SMS was meant for Person-to-Person communication, shorthand as P2P. However, SMS has now been getting attention from several different business sectors. It is being used by the company themselves to communicate within and outside the company.

The incorporation of SMS into business has never been regretted, rather it boosts and greases the elbow of businesses, as it helps in easing the communication between business owners and their clients.

6. While E-mail has a response rate of 6%, SMS has a response rate of 45%. [Source: Velocify]

Yes, this is bound to happen. E-mails can not be checked without the availability of mobile data, whereas, just a normal telephone is sufficient to check through an SMS

7. Over 80 percent of United States adults text using SMS. And this makes sending of SMS one the most common activity done on phone [Source: Pew Internet]

8. Statistically, it is just only 43% of individuals that use smartphones to make phone calls, but more than 70 percent use it to send SMS. [Source: Connect Mogul]

API Bulk SMS services are in an incredible trend these days to make sure that an enormous amount of efficient marketings that happen to have a big effect in a way that cannot withstand any sort of crisis. There are two types of SMS services that largely fall under the bulk SMS messages in the sense that one can have the best enactment of their brand in the best feasible manner effortlessly. The following are the two types of SMS gateway With which information is circulated in the most convenient and secure way.

API and OTP SMS

API SMS: Application programming interface(API) is basically a bunch of protocols that are suitably followed in the way of creating the information including the communication among the populace that encourages developers to earn positives outcomes. They are incredibly valuable in terms of incorporating the website and at the same time

With the help of this Application Programming Interface (API) SMS gateway, you can put satisfaction on the faces of your clients to achieve the most credible sources. With the use of this seamless means of facilitating, you can guarantee that you have a tremendous amount of ROI with original acknowledgment and communication channels. You are proficient enough to achieve the best in class method of improving the trademark in the most productive manner. Any form of application, website, or even brand can be well incorporated through the use of API and guarantee the successful modification with decent business leads.

Traits Of API Bulk SMS Gateway

1. Real-time DND number that will guarantee that you are provided with the structure of having incredible outcomes within a very short period of time.

2. Numerous SMS templates to choose the best feasible ones in a bid to achieve an enormous lead for your enterprise.

3. An appropriate exploration-based delivery report in a bid to obtain a very reasonable delivery mechanism.

OTP SMS

Benefits Of OTPS

1. They augment a significant security layer that guarantees the user is credible for the successive action.
2. Despite the fact that SMS is the most prevalent method, brands can send OTPS through various digital media.
3. Contrary to static passwords, feedback attacks are not prone to intruding. There is absolutely no second-time usage for it, so it is needless to try to use the same password to complete a transition.
4. Even when a user uses an identical password for systems that are not the same, to prevents invalid access in a sophisticated system like online banking. For instance, assuming an intruder invades the same password a user made use of for social media access and online banking. Since the bank makes use of that checks the validity during the last phase, the intruder will not be eligible to get OTPin to the final stage.

Traits of OTP SMS.

1. Easy incorporation of the media for your usefulness so that you may have a nice network.
2. Assigned paths for SMS gateway and substantial feedback.

Conclusion

We hope that you have at least caught a glimpse of what APIs and OTPs are. Our company, TeleOss, does not just help you catch the fish–by providing you an SMS gateway platform–but also teaches you how to catch the fish; which is by explaining those hard-to-comprehend terms, ideas, and jargons in the SMS industry. When your brand needs an ideal SMS gateway platform for integrating OTP, then please contact us.

Recently, the evolving of Over-The-Top services (0ITTs) is intruding on the telecommunication industry and provoking the downswing of P2P SMS usage (Person-to-Person SMS), thereby, causing a reduction in ISPs’ revenue. Thus, voice players and ISPs have been trying to create sources of generating income which they subsequently discovered in business messaging, a.k.a A2P SMS. Despite the fact that OTTs platforms like chatting applications have been menacing and affecting the A2P message effectiveness, messaging businesses still endure the pressing market and continue blooming consequently.

Nowadays that several standard firms are using the A2P SMS to enhance their sales, A2P SMS is presently enjoying high rate of acceptance, even though OTT is becoming the largest SMS traffic generators due to the fact that One Time Password(OTP) is being transmitted daily. However, it is also a chance for the ISPs to get off from their sleeping losses if this advantage is utilized aptly.

What Made A2P SMS So Prominent?

Several firms are making use of SMS to improve their business and marketing communications both internally and externally to their prospects. Why? Because SMS eases the difficulty of texting numerous customers via their mobile phones while still maintaining its uniqueness, quickness, and reliability of promoting offers, coupons, and deals. SMS has been evolving without decrement in enhancing sales since December 3rd, 1992. SMS bulking helps both the provider and the clients to make their profits. On the clients’ side, using SMS in businesses will trot out impeccable broadcasting and receiving SMS across different network channels over to your customers.

How To Make The operationalization of SMS Businesses Faster

Subsequently, the briefly stated facts have identified the reason behind the conclusion of ISPs that A2P SMS is one of the perfect ways of generating revenue and one of the solvent of voice and P2P traffic threats. SMS Gateway software and platforms that will help them to implement this software are also required by the MNOs to help them perform end-to-end operations.

Based on previous experience liaising with ISPs, we’ve discovered that the same patterns are being followed and the outcome is always the slow implementation of SMS business. Even when Mobile Operators fully recognized the ability of already made A2P SMS platform, they still tend to waste reasonable time on 2 basic steps that will be mentioned subsequently.

Step 1: Claiming Self-Sufficiency

Large mobile network operators normally have a large in-house development team. Normally, we may think they should have the potential of establishing an SMS Gateway software solution internally. But after taking some steps and going through much to achieve this, they immediately understand that creating an SMS software may take up to 2 years while full time is still given. For that reason, they make the decision of another way out, which is step 2.

Step 2: Extending Reliance On Their Voice Platform Provider

It is normal again to have the thought that transition from a voice platform to an SMS bulking platform should be easy, right? However, this concept is wrong entirely even though both the SMS business and voice trading are similar; the little differences they have made the transition difficult. As soon as their failure is identified they don’t have a choice but to follow the chain of looking for an already SMS platform provider, and that is where the delayed step comes in step 3.

Step 3: They Search For An SMS Platform Provider

Originally, this should be the initial step, and that is to search for a specific SMS transacting software provider. After the A2P messaging has surged, the monetization process should begin immediately. Therefore, An Already made SMS platform established just for SMS trading is very crucial if substantial rises in revenue are wanted by capitalizing on A2p potentials. Also, it is highly recommended that you make use of an opportunity of sounded business partnership with several operators to enjoy different opportunities like wholesale SMS messaging business. To acquire this, a ready-made software that can fit your needs is required. Moreover, Juniper foretells that all operators will have an external SMS platform provider that will be fully in charge of the entire A2P traffic and its connectivity by 2022.

Conclusion

As a business owner, are you now thinking of monetizing A2P SMS and integrating it into your commercialism affair? If yes, then it means our company’s recommendation sees eye-to-eye with yours. However, before you take that step, consider employing an ideal A2P SMS gateway platform such as ours – TeleOSS. With our wonderful SMS gateway platform, you won’t regret monetizing A2P SMS into your businesses!