A2P Messaging Growth Increases Demand for SMS Platforms
With the evolution of technology in every aspect of day-to-day life, the way you communicate has changed too. One of the major industries where communication plays a vital role is businesses or enterprises. Whether it is between customers and the business or between the employee and the employer, everything can be done in an instant using various communication modes like messaging, email or even a phone call. People found a way to turn a message into raw data packages, compressing it before transmitting it to the user at the other end. Moreover, when the user receives the message, they can expand it into the original form, as it was before the compress and send it from one device to another, no matter where in the world they are.
The emergence of A2P
When mobile communication was in its early stages, personal communication was done via SMS. As new OTTs such as Whatsapp, Viber and Skype started emerging, they started changing the way people communicate. People started shifting toward these platforms, leaving SMS from personal-type communication empty. With this channel of communication free, businesses have started using it for commercialized purposes. Application-to-person (A2P) messaging is just like any other messaging, where businesses can use it for 2-step verification, automatic notifications, balance statements, anti-fraud, payment reminders, other alerts, and so on.
Advantages of A2P
At 98%, A2P messaging has one of the highest readability rates, which makes it easier for businesses to get noticed by their customers. As a business owner, if you are looking for a cost-effective messaging option with a promise of increasing customer retention rates and adding value to a service, you can benefit highly from A2P services. Its cost-effectiveness, along with customer retention, is another one of its big advantages over other messaging options.
When a customer has subscribed to receive messages related to a service that they have availed of, automated messaging can be considered rather complementary. As a business owner, you can also use A2P messaging services to transmit sensitive information between the provider and the recipient, as there is nothing in between that could jeopardize the information.
Use of A2P in major industries
In the coming years, the A2P messaging service is expected to gain even more popularity for its benefits over other messaging services. All the major industries worldwide, healthcare, finance, retail, etc., are already utilizing A2P messaging services to deliver this value-boosting service to their customers. In the coming years, you can expect it to become an integral part of education and other counterintuitive industries.
As a business owner, if you want to take advantage of the A2P boom in various industries and enjoy VAS services in the SMS industry, you should get in contact with TeleOSS. It is an award-winning company developing SMS gateway solutions for a wide range of customers.
How are SMS platforms complying with various requirements?
With the incredible growth in A2P, it has become an absolute necessity for SMS platforms that all compliance standards are met, and customer data is safe. When you are using a platform A2P messaging, it directly sends the message to an SMS gateway. The message is then passed onto the mobile service provider, who further passes it to the recipient mobile user. So it is important that SMS platforms do not store vulnerable customer information and keep it safe and secure. SMS platform providers like TeleOSS provides their service to various international telecom networks, and they strictly comply with each country’s telecom norms and regulations.