Why WhatsApp Marketing is the Best Way to Go?
What’s the first thing that crosses your mind while chalking out a robust and workable digital marketing strategy? It is which digital marketing channels to leverage. WhatsApp emerged as one of the most prominent digital marketing channels in recent years and visionary digital marketers remember this wonderful platform in mind along with Facebook, Instagram, Twitter, Linked In, and of course email marketing. With more than 2 billion users worldwide, this text-based messaging app can do way more for your business than you can imagine.
In this post, we will take a look at some of the major reasons why you must consider using bulk WhatsApp messaging for your business.
1. Grow your audience
Nowadays, WhatsApp is used by almost every smartphone user. It is accessible to your customers and with plenty of options provided by the app itself, you can not only grow your audience or customer base but also increase the engagement rate by a phenomenal margin.
2. Better customer service
From transactional messages to bill payments, inquiries and complaints, WhatsApp is being used for pretty much every message type these days. By leveraging WhatsApp messaging, you can offer better customer service to your customers and resolve their concerns. You will appear more approachable to your customers which strengthens their trust in your business and/or brand.
According to market research one of the major reasons behind the popularity of WhatsApp marketing is its easy-to-use interface. It makes it easy to use just by anyone. When you reach out to your customer through a channel, they are comfortable with, the engagement rate automatically increases and that also helps them take note of your products/services.
4. Increase Conversion
Conversion is an important consideration for every business and that’s one of the prime reasons, WhatsApp messaging just cannot be ruled out. By using a
bulk WhatsApp messaging software
, you can reach out to thousands and even millions of customers or potential customers at once. Gone are the days when SMS marketing was used for the same purpose; however, things have changed drastically in the past decade. If you are looking for an effective bulk messaging medium then WhatsApp is your way to go. You can optimize resource use while improving your conversion rates and brand recognition in a cost-effective manner.
Hope you found the post useful. If you looking for bulk WhatsApp SMS provider to give a kick start to your business, feel free to get in touch with us.