In this competitive messaging environment, Aggregators and Resellers shift from being a third-party provider to owning their own A2P (Application-to-Person) Messaging Platform. As customer service expectations rise and enterprises want scalable, affordable, and secure messaging solutions, owning their own platform has become a potential strategic advantage! So, what are the Top 10 reasons Aggregators and Resellers want their own A2P Messaging Platform?
1. Greater Control Over Operations
Having an A2P Messaging Platform allows Aggregators and Resellers full control over routeing, delivery, and reporting of messages. This means they are no longer reliant on vendors for system updates or issues. This allows for quicker, better decisions, and better execution of communication.
2. Improved Profit Margins
When utilizing a third party platform, a big chunk of their revenue is given away through licensing / transaction fees. Aggregators and Resellers can reduce their operational costs and maximize their profit margins with their own A2P Messaging Platform and provide better pricing to their clients.
3. Enhanced Scalability & Flexibility
This self-owned A2P Messaging Platform offers unlimited scalability to increase your message volume effortlessly! Aggregators and Resellers can easily change features, add new routes, and integrate APIs as required to keep pace with their clients’ changing needs since most vendor-provided platforms limit these integrations.
4. Stronger Data Security & Compliance
Data privacy and regulatory compliance have become key issues in the messaging business. By controlling their own A2P Messaging Platform, businesses once again can pursue better security practices, comply with regionally applicable regulations and protect data end-to-end, without relying on third-party providers.
5. Brand Credibility & Trust
Businesses tend to work with service providers who have a strong technology stack. Having an A2P Messaging Platform in-house boosts brand confidence, encourages trust with customers, and establishes Aggregators and Resellers as real players in the marketplace rather than merely intermediaries.
6. Advanced Reporting & Analytics
A proprietary A2P Messaging Platform provides real-time delivery reports, traffic reports, and campaign analytics, which can all be modified to fit the client’s needs. This helps Aggregators and Resellers provide better value to their customers, by supporting them to make tactical decisions based on data, and improving their customer engagement strategies.
7. Faster Innovation & Service Differentiation
Depending on third vendors, limits innovation because of the standardization of features. With their A2P Messaging Platform, Aggregators and Resellers can create features that are their own, optimize routing, add omnichannel integration, use of different pricing models, and so on to help them differentiate themselves in an increasingly competitive landscape.
Final Thoughts
In the quick-paced landscape of enterprise messaging, having an A2P Messaging Platform is now a requirement, not an option, for Aggregators and Resellers looking to remain competitive, profitable, and future-ready. It is the right combination of control, scalability, and profitability; a significant initiative toward long-term business growth. TeleOSS empowers Aggregators & Resellers with a future-ready A2P Messaging Platform designed for growth.
