Will A2P Be SMS For Business’ Lifeline?

Will A2P Be SMS For Business’ Lifeline?

Short Message Service, popularly known as SMS, came into being only a few decades ago. It rose to prominence soon and became a convenient medium to converse over phone calls. However, the tech that brought us SMS evolved further, giving rise to messaging platforms that we see today that allow users to communicate free of cost, in contrast to the SMS system.

With an even more convenient system that lets users know if the people they have sent the message to have seen it or are typing a reply, the old SMS system is on the decline. Naturally, these messaging platforms replaced the popularity of SMS. This has brought us to believe that perhaps it is the end of the era of the SMS system. But is that true? Or is there more to it? We find out the answers in this blog.

The Rise of A2P

While most of us are familiar with P2P (person-to-person) messaging in SMS, A2P (application-to-person) is likely to be a newer concept for many. Considering the impact of SMS on the general public, several businesses utilize the A2P concept to establish a connection with users.

Since user engagement is a critical factor for maintaining a business, entrepreneurs have to find a medium for the same. Initially, communication through calls was more common, so call centers were much more popular. However, businesses soon realized that users find communicating at their convenience more appealing than talking to a representative on a phone call. So, A2P became a compelling choice for user engagement for businesses.

How Does A2P Turn Out an SMS Lifeline For Business?

It wouldn’t be an exaggeration to state that A2P messaging has become an SMS lifeline for businesses. Furthermore, considering the current situation, it revived the SMS system from near death. SMS is the ideal way to communicate with users across the globe to endorse a new product or service, receive feedback, or provide quality customer service. Additionally, bots and artificial intelligence find the SMS system convenient for sending customer-oriented messages such as one-time passwords, order and delivery confirmations, transaction updates and more.

Conclusion

In a nutshell, A2P has essentially provided a new reason to stay for the SMS system. And it won’t be surprising if SMS finds better and wider uses in the near future using A2P. If you are a business trying to include the A2P SMS technology to improve your user engagement and build a connection with your customers, you could use some professional help. TeleOSS is a reputable brand that extends SMS Gateway solutions to clients. Among the huge range of services, they provide are SMS router and controller solutions, SMS hub solutions, mobile communication solutions, business solutions and many more.